Monday, 10 December 2012

The Difference Between Social Marketing And Social Promotion



What exactly is the difference between social marketing and social promotion? Well, I didn't know about this at the time I came up with the domain name for my site Professional Social Promotion, but social promotion is actually a term used to describe something to do with education, something that teachers talk about, and it means promoting a student to the next grade.

I'm actually still coming second to that Wikipedia page in a Google search on social promotion, not that that's a really big keyword anyway.

I made a bit of a poor choice when choosing the domain name for my site, because some of the traffic that that keyword phrase gets is for people searching for things to do with education, but there are still a good amount of people who think of it as the same thing as social media marketing.

Anyway, I've since changed the actual title of my site's home page to affordable social media marketing services, and I sell likes, followers, You Tube views, and things like that.

You can find a direct link to the site in the sidebar, but the reason why I'm writing this blog post today is to make a back link to an article I wrote on Go Articles about a year ago.

It's not particularly good, or entertaining, but I thought that it would be a good idea to make back links to all of the back links leading to my site, from another site or blog such as this, to help the link juice flowing through that link.

Here is the article, it's called social promotion for beginners, and it just talks about some really basic things that you can do to get some traffic from social media without laying down any money, although if you want me to the work for you, I can do it a very good price, that's why my site is called affordable social media marketing services.

More On The Subject Of Social Media Marketing


While I'm making a link to that page, I might as well make another link to an Info Barrel article I also wrote years ago called social media optimization tips.

It has a link in the signature to the home page of the site, but it mainly has a link to a page called Facebook welcome page, which I'm not really concentrating on much anymore.

I can still make custom tabs for Facebook pages, but since the timeline thing came into effect, it's not actually called a welcome page anymore, as the default landing page is the timeline, for any page.

Anyway, if you're interested in that, I can put Pay Pal buttons, or You Tube videos, or anything that I can write out easily in HTML on a custom tab for you, and I know a fair bit about good apps to add to make it look nice.

I'm kind of reaching the point where I've written 400 words about the subject now, but before I go, I should probably link out to a high authority page related to the subject of this post.

I don't want to link out to the Wikipedia page on social promotion, as I'm still competing against that in a way, so I will instead link out to the Wikipedia page on social media marketing, as nobody's beating that anyway.

Saturday, 8 December 2012

Sites That Publish Internet Marketing Guest Posts


In this blog post, I will give you some helpful information on how to get a high quality back link to your internet marketing related site, by writing a guest post, and getting it published on marketing related blogs. There are links below to pages that are lists of sites that accept guest posts related to internet marketing.

Quality and relevance is the key to achieving higher rankings, and if you don't take the time to do it properly, you might as well not bother at all.

The first step is to work out what your site is about, and what keywords you're aiming to rank for. Let's say you have a site that is selling internet marketing products such as website design, SEO, social media marketing services and the like.

You have a home page or other page that has a title like how to get a guest post published, and you've worked out that that's a keyword phrase with a decent amount of exact match search volume on the Google Adwords keyword tool, and you want it to reach the top of the first page of Google for that search.

Obviously you will want to make sure that you have the on-page optimization right, such as checking that you have at least 400 words of text, and are not using your keywords as more than 2-3% of the text.

You will want a couple of subheadings, a photo or video or two, and a generally well written, easy to read page that will keep visitors reading.

Then, you will want to start building back links to that page by submitting to social media sites like Facebook, Twitter, Google Plus and You Tube.

You might want to make links from Linked In, Stumble Upon, Digg and Delicious. Then you will want to build articles linking to it in a link pyramid.

This means you might write an article on Ezine or HubPages, and then write a few more on Go Articles, Squidoo, Knoji, eHow, Info Barrel, Triond, etc, linking to the back link, creating a second level of links.

This boosts the page rank of the article that is linking directly to your site, and hopefully improves it's authority.

The Authority Of A Guest Post 


The authority of a link is more important than it's page rank, and there are many ways that Google determine which sites and pages have the most authority.

Content farms and link farms took a hit in rankings with the latest algorithm updates, because Google did not want to include results from sites which had pages made just to make a back link, and so the best way to get a high quality link is from a blog run by one person, who accepts guest posts, but has a strict set of guidelines that you must adhere to.

I run a blog called Professional Social Promotion, and I am accepting guest post submissions, you can send me an email at rowancasey@bigpond.com if you're interested in finding out more about that, or the link I made above also links to that page.

This is a second level link page, as the one I made above was to an Info Barrel article, which then links to the page on my site which is called social media marketing guest posts.

I will now also link out to some high authority pages which are lists of sites that accept and publish guest posts related to internet marketing.

This page seems to be very helpful, it's called 600 places to share your content and get more traffic. I also found this one to be quite helpful, it's called 163 sites that accept guest posts listed by category.

That's just what I found on a Google search for list of sites that publish internet marketing guest posts. I'm making these outbound links because due to the hilltop algorithm, I am making this an "expert" page, and the article of mine that I linked out to is seen to be of higher authority, because it is listed and linked to on this page in the company of other authority sites.

I'm just continuing to write now, because I want this blog post to be as close to 800 words as it can be, without me just writing a bunch of stuff that I don't really need to, and which doesn't add to the quality information.

Again, send me an email if you want to submit a high quality internet marketing or social media marketing related article on my site, but make sure that you follow the guidelines carefully, as I only accept original, high quality, long and informative guest posts that are not overly commercial, and link out to a site that is related in topic to mine.

Saturday, 6 October 2012

Social Media Page Ranking Factors

How To Rank Social Media Pages On Google

This post is about the specific factors that Google looks at when deciding on how to rank the pages on Facebook, Google Plus, Twitter, and You Tube. 

The video above is on the factors specific to You Tube videos, which are a very complicated thing in themselves, probably the most complicated out of all the social media sites. 

So, I'll begin there, when trying to explain the whole thing about SEO for social media pages.

You Tube videos are mostly shown on a Google search because they think that people like to see video results for lots of different things, and they own You Tube. 

Some searches don't really apply, although it's not clear how they decide which searches they think that people want to see videos for. 

The title and description and tags are the first way that Google determines the relevance of your video, and the only other way they can tell it is good is by the engagement stats. 

By that, I mean the bounce rate of the video, the amount of social shares, comments, subscribers, the popularity and page rank of the channel, the amount and quality of back links leading to it, the amount of views, but most importantly, the amount of interested viewers. 

Bounce rate and engagement is so much more of an important factor on You Tube, because it's the only metrics they can really trust, as Google don't really have the technology to be able to look into the video themselves, via the crawling spiders. 

That doesn't mean insects, I mean the robots that travel through the wires, indexing and determining the quality and relevance of pages. 

Without putting too fine a point on it, if you haven't got the talent to make a good video, then hire someone who can, and aim at a popular search, with the hope that you will get there, not the expectation. 

I can help you make a really good cheap video if you want, for as low as ten dollars. Just click on the photo in the sidebar, or send me an email at rowan@professionalsocialpromotion.com if you want to talk to me about that. 

SEO For A Facebook Page

Facebook is pretty much the same as any other website, except it's not, because it's a PR 9 site, one of the biggest online. 

If you can convince Google, (and Facebook), that your page is one of the most important pages on the site, then they will rank it, simple as that. 

It's important to get back links and publish high quality relevant content on the page on a regular basis, but another really important thing is the cross linking. 

You have to make other relevant pages, and keep them up to date as well, get a ton of random likes, so that your pages look popular, and try to get a few likes on the posts and photos on the wall as well. 

If you look like a popular page by having lots of likes, lots of activity, lots of back links and cross links, then you will do well on Google. 

My main Facebook page is outranking the home page of my site for the same keyword phrase. I'm not going to link to it, but you can check it out on professionalsocialpromotion.com, as I link to it from the bottom of the PR 3 home page, and that really helps the ranking. 

Some would say that you don't really want your Facebook page outranking your site, but then again, it's an easy way to pick up leads, if you can just get them to click the like button. 

I have to go through some of the people who like my page, and see if I can get in contact with them directly. 

SEO For Google Plus Pages

SEO is synonymous with Google, and Google Plus is the main social media site for the biggest search engine online. 

As far as I can tell, Google Local reviews are doing well on Google, and it's all kind of connected together with the Google Plus account, and some of the Google Plus pages aren't doing too badly, but it's not something I've spent a lot of time looking into. 

My guess would be that they probably don't want to give themselves too much of a head start over the competition just yet, for fear of being labeled a bit too self-promotional, but it is going to happen sooner or later. 

Google Plus is still a new site, but it is the fastest growing site in the world, and I don't see that as being likely to change, at least until all the bloggers and internet marketers join up. 

Regular people will come to the site a bit more slowly, but due to how many millions of people are already there, and due to the connection with the search, and all the Google Plus buttons that are popping up all over the place, it's bound to be a big site, and they will rank their own business pages fairly well, especially if there are a lot of social signals for that page. 

By that I mean a lot of followers, a lot of plus ones, and general engagement signals that look good, as well as the regular sort of back link signals. 

I always get the feeling that Google doesn't like to see a lot of back links, especially to pages made on sites that they own. 

I made a Google Plus business page, but I much prefer using my public profile to get traffic, and I'm not really that concerned about the ranking of my pages on that site. At least not yet. 

I'd prefer to rank a You Tube video on Google, or a Facebook page, and the only thing that Google Plus is better than in terms of getting a page to show up on Google is a Twitter profile. 

 

SEO For Twitter Profiles

This is kind of fairly far from what I think about when I think about SEO, but Twitter profiles do have just as much potential to rank on Google as any of the other social sites, so long as all the signals are there. 

When you do a Google search on Justin Beiber, Lady Gaga, or God, you get their Twitter profiles, (with God obviously being an imposter). 

The reason is as simple as you could get, there are a lot of back links leading to those pages, and they have a ton of followers, and that means the page ranks on Google. 

I usually just try to get a ton of followers to my Twitter profiles so I can tweet to them to get traffic, but it does have the potential for SEO as well, if you know what you're doing. 

If you would like some help with getting tens of thousands of real Twitter followers, again get in contact through clicking on the photo in the sidebar. 

That's about all for this installment of the ranking factors involved in social media pages. Stay tuned for more great information about social media marketing.

Sunday, 30 September 2012

Tips On Making A Successful Blog

How To Make A Successful Blog

So I've been writing online for about four years now, and I came to the blogging side of it a bit late in the game. 

Before that I was writing on article writing sites like Hub Pages, Info Barrel, Knoji, Yahoo Voices, etc, and I still write all over the place. 

The first thing to understand about setting up a blog, is that you have to do it right, or it's not going to be worth doing. 

You should choose a topic that you're going to write about, at least in a broad sense, like this blog is about social media marketing, internet marketing, traffic building, blogging, and all of those sort of things which Google kind of associates with each other. 

I prefer using Wordpress to make a blog, but not Wordpress.com, you have to get a hosting account like Host Gator is the one I use, and they have a good support team that can help you set the name servers and add Wordpress to your domain through the FTP on the cpanel of their site. 

I also bought my domain name through them, and the hassle of buying a domain name through Go Daddy is just too much to bother doing it through them to save five dollars a year. 

Talking of domain names, you will want to buy something that is an exact match to the title of your blog. I chose free social media marketing tips simply because it was available, as it only has a very small exact match monthly search volume on the Google Adwords keyword tool, but I know that it's something that I should be able to rank for. 

With this particular blog, for some reason I couldn't buy the domain name through Blogger like I did on my previous blog, and I had to buy a domain name through Go Daddy. 

It was quite a bit of work to find out that I had to add the cnames to the DNS records or whatever, and I'm quite surprised that I was able to do it at all, but I now have a domain name for this blog, and that's something you're going to have to do, if you want to get better rankings on Google. 

As I said before, a proper hosted Wordpress blog has many advantages over Blogger, and you might want to take a look at this article to get a bit more of an idea on how to make a Wordpress website.

SEO And Social Media Marketing Tips For Bloggers


I've learned a lot about SEO over the past few years, but what I've mainly learned is that if you want to rank for a big keyword, you have to do a ton of work, or pay a minimum of two hundred a month to an SEO company. 

What I've learned works for me is social media, and it not just helps to get traffic, but also for slightly increased rankings. This article is about social media for SEO, and how to get rankings and traffic simply by constantly adding to your friends and followers.

I offer a lot of social media marketing tips, not just on my site, but on tons of articles and blog posts all over the place, and I don't apologize for linking to myself, because these are all high quality pages, that explain what I've learned quite well, and I would consider myself an expert after working at it for hours every day for four years.

I'm specifically not linking to my main site Professional Social Promotion from this post, as I don't think Google would like it if I linked to the same site from every blog post I did, but from what I've learned about SEO, the way that big sites are ranking is to set up multiple domains linking to themselves, and that's why I bothered to pay to get a unique domain for this blog. 

I don't want you to think that that is the only reason why I'm writing this, I also want to make money from the Google Adsense ads on the page, and I want to share what I've actually learned about making money through blogging and making websites online. 

You see the problem is, as soon as you start talking about the things that you do that make money, it's a fine line between that, and being overly commercial, and mentioning the products that you sell, which is somewhat against the terms of service of many different writing sites. 

It's not a bad idea to try to put affiliate links in your blog, but I personally gave up on Amazon and Clickbank years ago. 

What I do now is sell my own services doing whatever, for about ten dollars an hour. I might be clicking a button here, making a video there, writing an article for someone over here, sharing a site with all my social connections there, as well as writing my own blog posts and trying to get views. 

You have to have a good plan, and if you don't, then it's all a bit of a waste of time, unless you like doing it. 

A friend of mine tried going at internet marketing from a purely money making point of view, and he got the email list of 1,000 subscribers, and was starting to make some good money, but he found it so utterly boring that he had to give up. 

I'm not about to start promoting affiliate offers to my list, in fact I don't even have a list, just a list of social connections. 

My main advice for anyone starting a blog, is take the time to learn how to do it properly, have a plan for SEO and monetization, and write about things you have a passion for, so you don't give up. 

That's how to make a successful blog, and if you want to get some personal advice from me, you can get in contact with me via my site, which you get directed to when you click on the photo in the sidebar.

Saturday, 29 September 2012

Free Social Media Marketing Tips

Tips On Social Media Marketing Free

This blog is a bunch of great free tips on social media marketing such as how to make friends and influence people on Facebook, Twitter, Google Plus, Linked In, Stumble Upon, You Tube, etc.

Everything you need to know about getting likes to your Facebook page, getting more followers on Twitter, getting You Tube views, getting followers on Google Plus, and all of that.

Let me start by saying that you can find a summary of the best free social media marketing tips I have to offer on that blog post I just linked to, which goes on for about a thousand words or more.

There is enough information on how to use different social media sites to get traffic in my head to write a book, or in fact to keep writing a book forever, and that is why I will continue to update this blog with helpful tips that I've learned over the past few years, and that I continue to learn on a daily basis.

I'll start off by telling you what I have found works for me, and in order of how much traffic each one of the big name sites is getting me, it's Twitter, then Facebook, then Linked In, then You Tube, then Stumble Upon, Google Plus, Yahoo Answers, and at the very lowest amount of traffic I get is from Pinterest and Digg, although I can't say I've really even tried to work out how those sites work properly.

Actually, that's not true, at one point years ago, I had fifty Digg accounts, but then twenty of them got suspended, and it wasn't really working anyway.

That's the sort of thing you don't want to do, get your accounts suspended by doing stupid spam tactics that don't really lead anywhere.

It's a fine line to tread to share your pages enough to get seen, and so much that they get seen to be a nuisance. You don't want to annoy people on social media, you want to be their friend.

Twitter is perfect for me, and a lot of people like me, as it's like a big spam machine, especially if you use Twiends. What I mean by that, is people spam to each other whatever they want, and nobody cares, because it's not really spam anyway, it's just random stuff on your dashboard, not in an email, and sometimes you see really good things get tweeted as well, rather than just tweet things yourself to get views.

You follow 50,000 people, and get 50,000 following back, or that's the plan, and a lot of these aren't very active clickers of the links that you tweet, but it's enough that you have a very good chance of getting seen by people, no matter what you tweet.

If you would like to learn more about how to get more Twitter followers, check out the post I just linked to there. 

You might also want to get some SEO tips if you are a blogger, or have a website or page of any kind that you want to see rank well on Google. Remember that Google is watching everything you do, and social media pages are no exception.


The Link Between Social Media And SEO

You might be thinking that you can use social media pages for SEO, and you wouldn't be wrong, as even though they are no follow links, Google does place importance on the number of times a page gets tweeted and shared on Facebook, and social media links are important as part of a natural looking link profile.

How important is social media for SEO? To be honest, I barely care about SEO anymore. I care enough that I write on multiple sites to link to other things I'm doing on other sites, but at the end of the day, I can get more views from social media than I can from Google just by clicking a button.

I've been writing for four years, and I know what I'm talking about. Google tends to drop the ranking for articles and blog posts that have just been sitting around for years, so if you plan to get more views from Google than you can from Twitter or all social media sites generally, then you have to be concentrating on maintaining a ranking of a few pages for large searches, or otherwise don't even bother.

It's good to write a lot, but if you make a page and then don't try to point links towards it, then it will just get lost with all the other pages that don't have many links pointing towards it, unless you get lucky enough that people link to you naturally, or that there is no real competition for that phrase.

That's enough about SEO, and I'm not really an expert in that anyway. I'm an expert on affordable social media marketing, and if you want to get in touch with me, you can do it through that link.