Monday, 10 December 2012

The Difference Between Social Marketing And Social Promotion



What exactly is the difference between social marketing and social promotion? Well, I didn't know about this at the time I came up with the domain name for my site Professional Social Promotion, but social promotion is actually a term used to describe something to do with education, something that teachers talk about, and it means promoting a student to the next grade.

I'm actually still coming second to that Wikipedia page in a Google search on social promotion, not that that's a really big keyword anyway.

I made a bit of a poor choice when choosing the domain name for my site, because some of the traffic that that keyword phrase gets is for people searching for things to do with education, but there are still a good amount of people who think of it as the same thing as social media marketing.

Anyway, I've since changed the actual title of my site's home page to affordable social media marketing services, and I sell likes, followers, You Tube views, and things like that.

You can find a direct link to the site in the sidebar, but the reason why I'm writing this blog post today is to make a back link to an article I wrote on Go Articles about a year ago.

It's not particularly good, or entertaining, but I thought that it would be a good idea to make back links to all of the back links leading to my site, from another site or blog such as this, to help the link juice flowing through that link.

Here is the article, it's called social promotion for beginners, and it just talks about some really basic things that you can do to get some traffic from social media without laying down any money, although if you want me to the work for you, I can do it a very good price, that's why my site is called affordable social media marketing services.

More On The Subject Of Social Media Marketing


While I'm making a link to that page, I might as well make another link to an Info Barrel article I also wrote years ago called social media optimization tips.

It has a link in the signature to the home page of the site, but it mainly has a link to a page called Facebook welcome page, which I'm not really concentrating on much anymore.

I can still make custom tabs for Facebook pages, but since the timeline thing came into effect, it's not actually called a welcome page anymore, as the default landing page is the timeline, for any page.

Anyway, if you're interested in that, I can put Pay Pal buttons, or You Tube videos, or anything that I can write out easily in HTML on a custom tab for you, and I know a fair bit about good apps to add to make it look nice.

I'm kind of reaching the point where I've written 400 words about the subject now, but before I go, I should probably link out to a high authority page related to the subject of this post.

I don't want to link out to the Wikipedia page on social promotion, as I'm still competing against that in a way, so I will instead link out to the Wikipedia page on social media marketing, as nobody's beating that anyway.

Saturday, 8 December 2012

Sites That Publish Internet Marketing Guest Posts


In this blog post, I will give you some helpful information on how to get a high quality back link to your internet marketing related site, by writing a guest post, and getting it published on marketing related blogs. There are links below to pages that are lists of sites that accept guest posts related to internet marketing.

Quality and relevance is the key to achieving higher rankings, and if you don't take the time to do it properly, you might as well not bother at all.

The first step is to work out what your site is about, and what keywords you're aiming to rank for. Let's say you have a site that is selling internet marketing products such as website design, SEO, social media marketing services and the like.

You have a home page or other page that has a title like how to get a guest post published, and you've worked out that that's a keyword phrase with a decent amount of exact match search volume on the Google Adwords keyword tool, and you want it to reach the top of the first page of Google for that search.

Obviously you will want to make sure that you have the on-page optimization right, such as checking that you have at least 400 words of text, and are not using your keywords as more than 2-3% of the text.

You will want a couple of subheadings, a photo or video or two, and a generally well written, easy to read page that will keep visitors reading.

Then, you will want to start building back links to that page by submitting to social media sites like Facebook, Twitter, Google Plus and You Tube.

You might want to make links from Linked In, Stumble Upon, Digg and Delicious. Then you will want to build articles linking to it in a link pyramid.

This means you might write an article on Ezine or HubPages, and then write a few more on Go Articles, Squidoo, Knoji, eHow, Info Barrel, Triond, etc, linking to the back link, creating a second level of links.

This boosts the page rank of the article that is linking directly to your site, and hopefully improves it's authority.

The Authority Of A Guest Post 


The authority of a link is more important than it's page rank, and there are many ways that Google determine which sites and pages have the most authority.

Content farms and link farms took a hit in rankings with the latest algorithm updates, because Google did not want to include results from sites which had pages made just to make a back link, and so the best way to get a high quality link is from a blog run by one person, who accepts guest posts, but has a strict set of guidelines that you must adhere to.

I run a blog called Professional Social Promotion, and I am accepting guest post submissions, you can send me an email at rowancasey@bigpond.com if you're interested in finding out more about that, or the link I made above also links to that page.

This is a second level link page, as the one I made above was to an Info Barrel article, which then links to the page on my site which is called social media marketing guest posts.

I will now also link out to some high authority pages which are lists of sites that accept and publish guest posts related to internet marketing.

This page seems to be very helpful, it's called 600 places to share your content and get more traffic. I also found this one to be quite helpful, it's called 163 sites that accept guest posts listed by category.

That's just what I found on a Google search for list of sites that publish internet marketing guest posts. I'm making these outbound links because due to the hilltop algorithm, I am making this an "expert" page, and the article of mine that I linked out to is seen to be of higher authority, because it is listed and linked to on this page in the company of other authority sites.

I'm just continuing to write now, because I want this blog post to be as close to 800 words as it can be, without me just writing a bunch of stuff that I don't really need to, and which doesn't add to the quality information.

Again, send me an email if you want to submit a high quality internet marketing or social media marketing related article on my site, but make sure that you follow the guidelines carefully, as I only accept original, high quality, long and informative guest posts that are not overly commercial, and link out to a site that is related in topic to mine.