Tuesday, 26 February 2013

10 Marketing Lessons We Can Learn from Harlem Shake

 The Viral Craze: The Harlem Shake

Guest post by Celina Connor
There is a new dance craze that’s going all over the web. Both grown adults and youngsters are dancing to the same tune and posting their videos on YouTube. Some are more creative and they all don’t feel embarrassed to wear weird costumes and bring on absurd props to get attention. In this article, we will discuss 10 marketing lessons we can learn from this trend.

 

1. Bring your emotions to the table.

Customers would want to see the human side of businesses. They want to see that even serious businesses can do crazy stuff sometimes, all for the sake of marketing. There are the likes of giant companies such as Pepsi, Google, Maker Studios, Facebook and AOL who uploaded their own versions of the dance. Comments on the video clips were overflowing. This is a way to present liveliness of a company.

2. People want rich culture.

Regardless of your location and even if you are targeting the farthest people in the world, you can be successful in your marketing efforts if you show friendliness and embody their fun and vibrant culture. This somehow creates a relation between you and the leads and customers. Your energy must be felt and this can be done through writing compelling content, posting relatable pictures and videos, and coming up with contests that will make their culture strongly present.

3. Being viral is important.

With that unmistakable beat that lasts for less than a minute, Harlem Shake videos are viewed by many people over and over. The videos are being shared in a lot of social networking sites to friends and the excitement becomes like a snowball—one that becomes viral over a short period of time. Once curiosity is unleashed and you’ve cascaded a message that brings in excitement, marketing can work perfectly.

4. Connect and share experiences.

Creating similar videos and spreading them is like sharing one and the same experience to a crowd with similar interest. When you get to execute a move that is appreciated by a common crowd, your marketing power strengthens as you get the support of people you share experiences and connect to.

5. Timing is important.

If you posted your Harlem Shake video only three weeks after its boom, it might be too late for your success. The chance to fame only happens once when you strike in the best timing. You should never be too late or too early. For instance, in marketing, the best time to market is when you feel people have the most spending power and during holidays. You can advertise all promotions without looking like a scammer and staying irrelevant. Post your content at the right time and stick to this rule.

6. Embrace spontaneity.

Consumers are tired of seeing the same advertorials and promotional messages with clichéd sales pitches all the time. Rather than post a traditional poster of a woman or a group of people endorsing your product with a smile, go that extra mile and make custom photos and quality graphics.

7. Be a trendstarter.

Harlem Shake videos did not expect that it would be a big hit. It being different made it tick to the market. The house genre and the song are not new but what became a trend is the way people responded to it and copied the same concept to create their own. You can market your pizza and pasta restaurant doing the same. Instead of using the same old conventional menu and ingredients, why not offer a D-I-Y recipe to your customers?

8. Make the message easy to understand.

People of all ages can relate to the dance and to the video. Even kids can emulate it. There is no barrier to location and language. So the lesson here is to not make a marketing concept any complicated. The simpler it is, the better. More people can respond to it and you will want that interaction from them.

9. Get a team.

If you can’t do it all alone, you can hire and get people to make an outstanding impression and make your market notice you. In Harlem Shake, when one person is doing the act, nobody seemed to notice. But then when everyone joined and danced at the same time, the effect is rippled. Your marketing efforts will not drown when you have a pool of people behind your back for strong support.

10. Keep it short and sweet.

If Harlem Shake extends to 10 minutes, probably it would not be as successful as it is now. People’s attention is precious and you should capture their focus fast. If they do not get impressed by your initial message and visual effect, you have lesser chances of succeeding the next time around. Having a lengthy content may be okay but writing one with significance and uniqueness is better.

Conclusion

While the World Wide Web is now centering its attention on Harlem Shake, you can learn from these lessons and apply them for your business’ marketing. Spread your content like wildfire. Go viral, be known, and grow your brand!

Author Bio:

Celina Conner is an advanced Yoga practitioner, she finished her Business Administration in Martin College Australia as a Cum Laude. She’s also a caring mother to her one and only daughter, Krizia. Celina loves experimenting in the kitchen and preparing unique vegetarian recipes.

Monday, 25 February 2013

Getting Visitors To Your Blog From Social Media

 How To Get More Visitors To Your Site From Social Media Sites

There are many different methods for getting visitors to your blog or articles from social media sites. Most of them are free, and relatively easy to master, and so in this article, I will give you some helpful tips on how to make the best use of social media to promote your blog posts.

My main source of traffic according to my site stats is Facebook, and that may or may not be true, because sometimes Twitter and Google appear as many different referrers on my Counterize traffic stats, or it doesn't show up at all.  Still, Facebook has brought me literally millions of hits of traffic over the years, or at least one million anyway.

The way I first began to try to get visitors to my blog from Facebook was by making friends. I originally tried to get into a group full of article writers, but what ended up happening was that I got into a group of romance novel writers by mistake, and so none of the my friends are really targeted to me at all.

If you get targeted friends that is a good way to make connections because people will get friend requests and random people will add you as a friend simply because you're friends with someone else.

This takes years to get to 5,000 friends, unless you work really hard at promoting yourself.  A better way is to make a page, and the good thing about a page is you can give it a keyword phrase title, which will hopefully allow it to appear in a keyword search on a popular Facebook search, and hopefully on a Google search as well.

Yes you can rank your Facebook page on Google for a big popular keyword phrase, and it's not even that hard to do if you know how and are willing to put in the time.

A Facebook page is the same as a regular website or it's a sub-page of a PR 9 site, the largest site in the world. It's free to make, and all you have to do is treat it with respect, as though it was a really important page, and your main site.  What I mean by that is you have to make back links to it, and you also have to make cross links to it on Facebook.

Due to the way Facebook works, you have do follow links within the site to other pages in the site so cross linking with high page rank relevant links can make your page look like a big important page on Facebook.  You can make cross links just by getting likes, and you can buy Facebook likes really easily if you want to, which will help you along with the cross linking and back links.

That's the SEO approach to Facebook, and the other way is to use Facebook Ads. There isn't really any other way except to make groups and to go and contact people who share your interests, which is a bit like spam.  Twitter is much more simple, or it is if you do it the way I do. I just get tens of thousands of followers through social swapping sites like You Like Hits and tweet to them all day long if I can.

That's all there is to it on Twitter for me, although there are technicalities that you need to know such as not to un-follow more than 300 people in a day, less if you have a new account.  Just by getting tons of random followers and tweeting you will be able to get instant traffic, so long as you can word a tweet so that it appeals to regular people.

Get More Visitors To Your Site


Anyway, I can help you with all of these things I've been talking about on this page. I can get you Twitter followers, Facebook likes, social sharing, teach you how to do SEO in the post-Panda/Penguin environment.

I can help you with making money online, or especially through getting traffic to your site from social media, so get in contact now to ask me for some advice on your site, my email is rowancasey@bigpond.com.

Saturday, 16 February 2013

How To Get Millions Of Visitors To Your Site From Facebook

How To Get Millions Of Customers From Facebook

This may sound like I'm making it up, because millions of customers or millions of visitors or views from Facebook to your site sounds like too much to be true. 

It sounds like I'm pulling your leg, but I'm totally being serious, and I'm not talking about Facebook Ads, you can do this for free!

Yeah that's right, millions of views to your site from Facebook for free, millions of hits of traffic that you don't even have to pay for. 

Of course, it won't happen overnight, and it may not reach the million visitor mark for years, but that's the catchy headline, and I have done it, and I'll tell you how I did it. 

First of all, I want you to read this page, which is called why is a like important on Facebook? It will go over a lot of things that I've already covered, such as why likes do help you rank a Facebook page in a Google search, and a Facebook search. 

Now I can get you Facebook likes, or I can get you Twitter followers, and these things are just one of the things you will need in order to carry out the plan to get the millions of targeted customers through Facebook. 

First thing to understand is that my Facebook marketing strategy is based on SEO, and if you don't know what that means, you might as well not bother at all, unless you're happy to learn for a year while you're picking it up. 

If you're interested in getting coaching on how SEO works in the post Panda/Penguin Google algorithm environment, I can help you for the right price, get in touch with me, by clicking on the link at the top of the sidebar, and visiting my main site, or you can email me at rowancasey@bigpond.com. 

Ranking Your Facebook Page In The Search Engines


What I'm talking about is ranking a Facebook page on Google through cross linking, back links, and social signals. 

Very simple to understand, and quite simple to beat the Edgerank algorithms, and rank your page at the top of a very popular search on that site, and Google will love it too. 

All you need to do is make a bunch of pages, maybe a dozen of them which all link to each other, or pointing in a cross link pyramid towards the main one. 

You link them by using Facebook as the page you want to make a link from, by pressing edit page and then pressing the use Facebook as this page button. 

That will put a permanent link on that page to the page you liked, and it is a do follow link when it is within Facebook. 

Now, if you can build back links to all of these pages, and fill them up regularly with high quality content, add photos to them, get tons of likes for them, and perhaps do it in combination with a Facebook Ads campaign, or even a paid SEO campaign, then you can rank a Facebook page for any phrase you want on Google. 

I'm not just kidding around, I'm almost on the first page for the search social media marketing services, which is a huge search, with huge competition. 

I was going to add the link to the page here, but the username is Facebook then dot com, and then affordable social media marketing services all one word. I don't want to link to it directly from this blog post because I already linked to it in another post on this blog.

It's annoying the hell out me that I'm so close, but if I keep making high quality pages pointing to it in the right way, then it should rank for the phrase. 

I have of course got a link to it from the home page of my main site Professional Social Promotion. On this page, I have a link to an Info Barrel article which links to a guest post I did on Site Pro News which then links to the home page of my site, which links to the Facebook page. 

Is that complicated enough for you? It's a terrible battle trying to beat out experts for a very high competition keyword phrase, but while trying to do that, I'm also improving the ranking of all of the other sub pages on my site, which link to my new site, which has the title of buy Facebook fans

I didn't want to link out to that one either, I linked to a You Tube video, because of the same reason I mentioned before. What I will say in closing is that your Facebook page is just like a website, but it's potentially better than a website because it's free to build, on the largest highest authority site in the world. 

Again, get in touch with me through clicking on the photo at the top of the sidebar if you want to learn more about how to get millions of hits to your site from Facebook. 




Wednesday, 13 February 2013

Internet Marketers, Affiliate Marketers And Facebook

Marketers VS Facebook

I don't usually do this, but I'll let you in on a little secret that made me my first cash out ever in Amazon Associates. 

You can get traffic from a Facebook search simply by making a page with a keyword title, and getting a few thousand likes on it. 

There may be a little more to it in some cases, fooling the Edgerank algorithms, but that's pretty much it, if you have a page that has tons of likes and not many other people have made a page with that same title, you will rank on that Facebook search, and with 100 million people or more on the site, that's a potential goldmine. 

People don't search as much on Facebook as they do on Google, but the truth is that nobody really knows how much they search at all. 

It's definitely a growing amount of people who are using the Facebook search box as compared to logging out and using Google. 

You can actually search web results without even leaving Facebook, and in the same way that Google Plus is trying to take over Facebook's job as a social network, Facebook will likely try to take over Google's job of being a search engine. 

Why will come out ahead? It's likely that if Facebook made a decent alternative search engine that worked well, and included great results from the whole world wide web, they would probably be very popular as an alternative search engine to Google. 

The main reason would be that people could search easily without having to log out and back into Google. 

That's why you want to have multiple Facebook pages that are ranking for big keywords on Facebook, because it's one of the only untapped markets left, one of the only ways you can actually beat searches like that anywhere. 

The way you beat the search is through likes, which is what the Edgerank algorithms are based on, and that's where I come in. 

I can help you get as many likes as you want, just get in contact with me through my site by clicking on the photo at the top of the right sidebar, or by sending me a message at rowancasey@bigpond.com.

I run multiple sites that sell social media marketing services, and I am an expert in the topic, as this Ezine article explains: The silent war within Facebook. Here's another one which explains how to drive traffic to your site

Now that I've linked out to those ones, I should provide some other helpful resources from high authority sites such as Wikipedia. 

Here is the official Wikipedia page that explains how the Facebook Edgerank is calculated, and what makes it such an important algorithm to understand. 

Here's a Warrior Forum post on how to rank a Facebook page. That one has a post by my at the end of it, but nevertheless you can trust things you hear in the Warrior forum, if you take the advice of everyone all at once. So long as it's not a warrior special offer, people like in the reviews for those.



 

Tuesday, 12 February 2013

Engaging Customers In Your Marketing Campaigns


Guest post by Alex Smith

Identification of under-performing marketing and promotion processes for a business is the first step to business success. There are many businesses that are enjoying customer trust and confidence by making their solid online presence. 

This certainly means that they are emphasizing their business marketing in a flawless manner. They are making good use of social media and networking services. These websites are enabling business owners to stay ahead of their competitors and listen to their customers.

Through these websites, business owners can target different geographical areas and different communities to fetch customers. These sites allow people to share their opinions, beliefs, views, exchange information and interact with each other. 

These sites are highly useful for business owners, general public and industry experts. In fact, it is the best formula for marketing executives. They harness its power and potentials in efficiently spreading business (brand, product or service) awareness. 

There are many credible websites where number of people can interact simultaneously such as Facebook, Twitter etc.

There are many strategies which are used by marketing experts to promote their businesses such as:

For brand awareness

Online marketing experts use social media websites to make people aware about their brand, product, and service. These websites are intuitive, creative and foster interaction among people. 

These are helpful in engaging users and help them in letting know about brand history, product details, service specifications and much more. 

They exemplify products and its features for the customers to create a distinct brand image. These websites are user-friendly and unquestionably the most effective and finest mediums for the marketing executive of budding businesses.

To distribute company messages

Today, people social media sites as the best place to spread message, view product reviews and get accurate information about a particular product or service. 

In fact, businesses also rely on these mediums to know what their customers are expecting. Marketing experts use this medium to distribute company message and reply to their customers to fulfill their expectations.

Building online community

There are many marketing professionals who utilize these mediums for building a community of same interest people. It is fruitful to distribute business-based messages effectively. In fact, users can better understand the intention and reason behind the message. 

They can understand the objective of business and respond accordingly. Today, community engagement is by far the best method for business enhancement, customer retention and product development. 

Most of the business owners use contests and special offers as the ongoing practice to engage customers through social media networking websites.

So, if you want to widen the scope of your business and establish your brand then you must embrace social media and networking websites. These websites are productive, efficient and ensure better customer engagement.

About Author

Alex Smith is a ghost writer he is contributing in search engine optimization, internet marketing, social media optimization, article marketing services, online reputation management etc, to help clients getting high rank and generate only targeted traffic from genuine sources.

Saturday, 9 February 2013

How To Gain Authority Through Quality Links

How To Make An Authority Site

How do you make your site an authority site in the eyes of Google? Is it possible to be an authority if you're not an educational or government site?

Is it possible to get a huge page rank not based on links, but on how much trust Google gives you for each page you publish?

Short answer is yes, but it doesn't happen overnight. Sometimes a site can gain authority from getting relevant links made to it from other authority sites, and by linking out to authority sites as well. 

The hilltop algorithm has a bunch of different things in it which are not easy to explain, but I can make this page an expert page, even though it's not a really big authority site and is only a few months old, by linking out to high authority relevant pages on sites that have huge authority as sources. 

For example news sites like CNN.com or BBC News, Yahoo, medical or science journals or Wikipedia. 

So here's a good example of me making a link to a relevant authority site, by including an outbound link to a page I found related to link building.

That last one is a PR 6, which is pretty good for a sub page of an SEO site. They must have built a ton of links to that page, but the most important thing is that they were still ranking first on the first page for the random search I did which was something like quality authority link building. 

So Why Am I Making This Page?

I don't find it useful to try to hide the fact that I'm writing this blog post in order to make a link to my site, or a site that links to my site in order to get good SEO. 

One of the links in the last section above was to a Knoji article, which then links to a guest post I did on Site Pro News about Facebook marketing techniques, and that then links to my site Professional Social Promotion, which then links to a Facebook page which is starting to climb up in the search results for "social media marketing services". 

It's a long way from here to there, in fact it's a three or even four level link pyramid that I'm making to the final destination, and Facebook is only the final destination in a sense, because the links from there are no follow, although they still do give SEO benefit to the pages i share on that Facebook page.

Anyway, I've realized that one of the biggest mistakes I was making was that I was spending a lot of time linking out to my own sites, and not linking out to the authority sites I needed to that would pass authority on any link placed on the same page. 

It really gives your site authority to be added to a page that has a list of quality, relevant, authority sites as sources. That's what I'm trying to do here, make quality links, and hope that my lowly guest post and articles and this blog that I'm writing on will pick up some of that authority.


Wednesday, 6 February 2013

Unique Article Wizard Review


Guest post by Larry
Since 2006, unique Article Wizard has been granting its services to the internet marketing and it has been the 7th year it is still around us. Before you learn the unique article wizard review, it's good to understand what it really is. It is actually an article submission service, as its initials word, its unique in sense of ways of article submission and this is the feature which distinguishes this article wizard.

The first unique feature of this Wizard is the submission of single article with three versions. Each version has be little different with different words, but same number of paragraphs. Resources box is also necessary for all three versions and in each version. You have to come up with anchor text links. This job can be done before the articles submission, and then the resource box will automatically be selected at the time of submission. 

Another important feature of this astounding Wizard is the approval process by the users, this has made the Wizard superior over others. This piece of work enables the server to maintain the quality of the work by knowing the consent and interest of the users.

When users face difficulty in user interface, they usually don't bother to proceed and look for the alternatives, but this Wizard has relatively easier user interface that may seem tough at first take, but the 4 different ways of submission will enable the process to be easy. 

You can even be overwhelmed with video tutorials that will guide you with step to step procedures, videos may help you do work quickly. Another mesmerizing feature is its controlled submission', you cannot submit as much directories as writers want, but only 25 directories can be submitted a day. This helps the choice to be précised and preserve the rate of submission.

Scheduled submission also distinguishes this wizard because you can decide the date of article submission once and get support to your link building campaign. It involves the simple procedure of submitting 3 to 5 articles every day and then keeping the rate of backlinks consistent. 

Therefore, scheduled submission is another benefit that works for a long period of time. Relevancy is also one of its benefits that compel the users to make the choice from 3 unique categories that are enlisted and must be ranked in accordance to relevancy. 

And who doesn't know that the today's world of internet marketing is working more of relevancy than quantity. The lengthy and dragged paragraphs do not matter anymore, neither does the rare and hard words, but the relevant directories, titles and content matter the most.

And of course, how can the biggest feature be neglected while writing unique article wizard review? It is the Huge Network that incorporates blogs and article directories that are entitled in a number of different categories. The huge network may bring the huge distribution of articles also to your mind, but this is surely a misconception. 

The large network of mean the wide distribution, because every article has selected distribution with limited submissions from each article.
Therefore, it would not be wrong to consider this Wizard as one of the best distributors of articles to the maximum number of blogs along with the best back linking qualities. 

It provides the best opportunity to one and it could be of great help for one if he desires for quality content!
You can find more information about Unique Article Wizard with Larry’s Unique Article Wizard Review today.