Tuesday, 26 February 2013

10 Marketing Lessons We Can Learn from Harlem Shake

 The Viral Craze: The Harlem Shake

Guest post by Celina Connor
There is a new dance craze that’s going all over the web. Both grown adults and youngsters are dancing to the same tune and posting their videos on YouTube. Some are more creative and they all don’t feel embarrassed to wear weird costumes and bring on absurd props to get attention. In this article, we will discuss 10 marketing lessons we can learn from this trend.


1. Bring your emotions to the table.

Customers would want to see the human side of businesses. They want to see that even serious businesses can do crazy stuff sometimes, all for the sake of marketing. There are the likes of giant companies such as Pepsi, Google, Maker Studios, Facebook and AOL who uploaded their own versions of the dance. Comments on the video clips were overflowing. This is a way to present liveliness of a company.

2. People want rich culture.

Regardless of your location and even if you are targeting the farthest people in the world, you can be successful in your marketing efforts if you show friendliness and embody their fun and vibrant culture. This somehow creates a relation between you and the leads and customers. Your energy must be felt and this can be done through writing compelling content, posting relatable pictures and videos, and coming up with contests that will make their culture strongly present.

3. Being viral is important.

With that unmistakable beat that lasts for less than a minute, Harlem Shake videos are viewed by many people over and over. The videos are being shared in a lot of social networking sites to friends and the excitement becomes like a snowball—one that becomes viral over a short period of time. Once curiosity is unleashed and you’ve cascaded a message that brings in excitement, marketing can work perfectly.

4. Connect and share experiences.

Creating similar videos and spreading them is like sharing one and the same experience to a crowd with similar interest. When you get to execute a move that is appreciated by a common crowd, your marketing power strengthens as you get the support of people you share experiences and connect to.

5. Timing is important.

If you posted your Harlem Shake video only three weeks after its boom, it might be too late for your success. The chance to fame only happens once when you strike in the best timing. You should never be too late or too early. For instance, in marketing, the best time to market is when you feel people have the most spending power and during holidays. You can advertise all promotions without looking like a scammer and staying irrelevant. Post your content at the right time and stick to this rule.

6. Embrace spontaneity.

Consumers are tired of seeing the same advertorials and promotional messages with clich├ęd sales pitches all the time. Rather than post a traditional poster of a woman or a group of people endorsing your product with a smile, go that extra mile and make custom photos and quality graphics.

7. Be a trendstarter.

Harlem Shake videos did not expect that it would be a big hit. It being different made it tick to the market. The house genre and the song are not new but what became a trend is the way people responded to it and copied the same concept to create their own. You can market your pizza and pasta restaurant doing the same. Instead of using the same old conventional menu and ingredients, why not offer a D-I-Y recipe to your customers?

8. Make the message easy to understand.

People of all ages can relate to the dance and to the video. Even kids can emulate it. There is no barrier to location and language. So the lesson here is to not make a marketing concept any complicated. The simpler it is, the better. More people can respond to it and you will want that interaction from them.

9. Get a team.

If you can’t do it all alone, you can hire and get people to make an outstanding impression and make your market notice you. In Harlem Shake, when one person is doing the act, nobody seemed to notice. But then when everyone joined and danced at the same time, the effect is rippled. Your marketing efforts will not drown when you have a pool of people behind your back for strong support.

10. Keep it short and sweet.

If Harlem Shake extends to 10 minutes, probably it would not be as successful as it is now. People’s attention is precious and you should capture their focus fast. If they do not get impressed by your initial message and visual effect, you have lesser chances of succeeding the next time around. Having a lengthy content may be okay but writing one with significance and uniqueness is better.


While the World Wide Web is now centering its attention on Harlem Shake, you can learn from these lessons and apply them for your business’ marketing. Spread your content like wildfire. Go viral, be known, and grow your brand!

Author Bio:

Celina Conner is an advanced Yoga practitioner, she finished her Business Administration in Martin College Australia as a Cum Laude. She’s also a caring mother to her one and only daughter, Krizia. Celina loves experimenting in the kitchen and preparing unique vegetarian recipes.