Monday, 25 March 2013

Different Ways To Promote Your Facebook Page


Everybody seems to have a Facebook page these days, or at least anyone who has any sort of business or public persona of any kind has one.

If you are a musician, you need a Facebook page, if you are a florist, you need a Facebook page, or even if you don't need it, it's recommended that you have one.

Why is it so important to have a Facebook page, as opposed to any other sort of website?

The answer is, Facebook is a PR 9 site, and even a page that you make from scratch with not much on it has a good chance of being indexed and ranking well for the phrase in the title.

You actually stand a better chance ranking for almost any keyword phrase with a Facebook page, if you spend as much time building back links to it as you do with a "normal" website.

If you do it properly, and get a lot of cross links happening from other Facebook pages, it's kind of like making a Wikipedia page, it will rank really well.

My approach to Facebook has always been one of SEO, trying to rank the page in a Google search, and a Facebook search, but part of that is getting a lot of likes happening.

Some people say that it doesn't matter how many likes you have, it doesn't affect the ranking of the page on Google or in a Facebook search. They would be wrong, it definitely helps your ranking on Google and in a Facebook search to have more likes, especially if the profiles have a high page rank, because those are do follow high page rank cross links.

The question is, how do you get likes, and high quality, targeted authority likes, and one of the main answers is Facebook Ads, so I will discuss what you should do if you want to use Facebook Ads to get things happening.

Using Facebook Ads To Get Likes

The first thing you should figure out is what is your purpose of getting likes to the page, and who do you want your audience to be?

For the vast majority of people, you won't make an immediate profit on a Facebook Ads campaign.
All you will do is perhaps capture leads, people like the page and you can contact them directly, or just post on the wall and hope they see it in their dashboards.

If you want cheap likes, you can target countries like Malta and Brazil, but remember that many of those people don't speak English, so you're just getting likes for the sake of it, but they might be a lot cheaper and so boost the numbers on the page which is good for SEO and social proof.

My feeling on that is yes you need numbers to look like an established business, and you also need numbers to help with the ranking of the page on Google, and perhaps in a Facebook search but what you want at the end of the day is quality, targeted likes.

For the settings on my latest campaign, I chose people in America, Canada, New Zealand, Australia, Ireland and the UK, and I also targeted those between 23 and 29 who had said they were a small business owner.

I managed to get clicks for about thirty five cents each, less in the sponsored stories, and the likes were a bit more expensive, a bit less than a dollar.
I may decide to run another campaign to focus on getting cheap likes from other countries at the same time, to see if there are opportunities out there in France or Germany, because a lot of those guys speak English too.

Anyway, there really isn't any better way to promote your Facebook page than through Facebook itself, but if you can't afford Facebook Ads, you might try:
  • putting the link to your Facebook page in a sidebar widget on your blog
  • making links to it in your blog posts
  • tweeting about it
  • running a competition
  • making a You Tube video with the link in the description
  • attaching it to your outgoing emails as a signature
  • adding it to your forum signature, if you have a relevant forum to post in.
  • joining groups on Facebook, Linked In, and Google Plus and sharing it.
Hope these tips helped you come up with some great ideas for promoting your Facebook page. Remember, a Facebook page has almost endless potential in terms of traffic and rankings, if you put the time and money into making it work.

If you want some help with your Facebook campaign, send me an email at rowancasey@bigpond.com, I can help you with all aspects of social media marketing and internet marketing generally. 

Thursday, 7 March 2013

Is There Such A Thing As A Worthless Or Useless Facebook Like?

Worthless Or Useless Fake Facebook Likes

This topic is being talked about more and more these days as Facebook starts to fight harder and harder against what they view as worthless likes, or likes that are from inactive or fake profiles. 

What many people are just starting to realize now is that a lot of the likes on the pages of their favorite bands for example aren't even real people at all. 

The record company is a notorious example of how celebrities or music groups can and do buy likes in order to appear more popular to record companies, or especially after they're signed so as to appear more popular to concert promoters. 

A concert promoter organizing a big festival will get a bunch of new bands to choose from, and only have a brief listen of the music, a photo of the band, and the band's Facebook page or Twitter profile to determine if that band can put on a good show, and whether they already have a large fan base. 

It's a similar story with someone who claims to be a big deal in the internet marketing industry, or any time you have to look like a big successful person, you can just show the numbers on your Facebook page and that's all the social proof that a lot of people need to see. 

What happened though is that there were tens of thousands of different fan dealers selling these likes, which were mostly just accounts created by software, computer generated accounts, and that meant there were millions of accounts being created on Facebook which weren't real people at all. 

There are still probably more people on Facebook who aren't real, or that couldn't pass a photo ID check than there are real people. 

That's kind of amazing to think that the largest site in the world might not be anywhere near as large as it claims to be, or that the figures would suggest. 

You see, as Facebook's technology for detecting and removing inactive likes from a page grows, so does the software, in making fake profiles look more and more real, in order to counter the attacks against them. 

So, what is happening is that sometimes people who seem as real as you could expect a person to look like are actually not real, and at the same time people who seem to be fake are actually real, it's just they haven't bothered to fill out their profile and post every day. 

It's getting hard to tell who is real, and who isn't, and does it really matter anyway? What is the benefit of having all these likes apart from the social proof of looking like a big shot rock star?

Well, apart from the social proof aspect, it's good to have likes because it helps you appear higher on the search engines. You will do better in a Facebook search, and in a Google search if you have some likes on your page, especially if those people are active and engaged, or appear to be active and engaged. 

You can buy likes through a social swapping site such as You Like Hits or Add Me Fast, and these people tend to be more active than the fake likes, because they are for the most part real random people. 

The Different Types Of Likes You Can Buy


There are three different types of likes you can get:
  • real through Facebook Ads or through targeted promotion
  • random through social swapping sites and through asking random people to like the page
  • fake likes through buying computer generated likes from inactive accounts
Any of these likes that stick will help you for one of the reasons I've layed out already, the social proof benefit, the SEO benefit, or the engagement benefit, of someone seeing your posts in their newsfeeds and clicking on the links, liking the posts or commenting. 
 
It's probably best to get your likes through Facebook Ads, and the next best thing would be to get likes for ten times cheaper through a social swapping site, and that's if you have a specific reason to just want large numbers. 
 
If you really don't care about the engagement side of it, you can try to buy fake likes, but be aware that these are the ones that Facebook is trying the hardest to fight against, and if you don't know the right sources to get these type of likes, they may all just disappear, as soon as they get put on the page. 
 
Why does Facebook even bother trying to fight against inactive likes, when it seems like such an impossible task to try to stop the billion dollar likes industry from flourishing? Well, it's obvious I guess, they want you to buy all your likes from them. 
 
Does Facebook hold the monopoly on who can like a page? No they don't, anybody can like anything they want, and it's a grey area as to whether selling likes is something that is allowed in different circumstances, but there will always be a market, or a black market if you like for fake and random likes so long as a like has any value, and that's not necessarily a bad thing, it's just extra choice for consumers. 
 
So what is the value of a like, and are some likes just useless?  I was having this discussion on the Warrior Forum, and what we worked out was that you can either use Facebook Ads to get paid traffic, or you could use various free methods such as SEO to get traffic without ad clicks. 

All likes have value, they just gain or lose value in stages, based on how real and how targeted the people are who are liking your page, and if you can get a good price on the likes compared to how targeted or real they are, then it's probably worth buying no matter whether they are real or not, so long as they do stick to the page.

Sunday, 3 March 2013

The Best Sites To Submit Internet Marketing Related Guest Posts To

What Are The Best Sites To Submit A Guest Post To?

What are the best sites to submit internet marketing related guest posts to, or is that too broad a question?

You might want to narrow it down to one specific area of internet marketing such as SEO, social media marketing or affiliate marketing.

To start with, I'm writing this post to promote the opportunity for talented writers to write on my sites, which are mostly related to social media marketing.

I have this one which is a basic Blogger blog that I use to link to everything I'm doing, and there is my main site Professional Social Promotion, which has been around for years.

I have a new site that is called Buy Facebook Fans, also about social media or internet marketing generally, and another one called Social Media Blog.

Basically if you want a place to publish your guest posts and articles, I can help you with that, and at the same time also give you some good advice on how to structure your link profile so that it has the most beneficial effect on your rankings.

I'm not specifically an SEO expert, but I have done SEO work for people in the past, and I know what I'm talking about.

If you want to submit a guest post, you can follow that link, or you can just send me an email at rowancasey@bigpond.com to talk about your site and what you propose to write about.

That link will take you to a page which thoroughly lays out all of the guest posting requirements and guidelines, and it also has a contact form which makes it easy to send me a message.

So, I'm not going to go on much longer about it, but if you are writing a post for this site or one of my other sites, I do expect that you will make it over 400 words long at least, as that is one of those things that is necessary these days to show quality to Google.

Original, long, well written without spelling or grammatical mistakes, and most importantly, the post and the site/s it links out to have to be relevant.

I've had to say that each post needs to have at least two authority source links to sites that you aren't affiliated with, but that you are offering as a trusted reliable resource to back up what you're saying.

By that I mean sites like Wikipedia, as that's the usual one that people would give as a source if they can't find a relevant journal or government site. You get the idea, it has to be quality, and meet all the standard requirements.

Now apart from me, you can find a list of sites to submit guest posts to by doing a standard search on Google such as your keyword, and then guest post, or guest post submission guidelines, or just type in your keyword, and try to contact the owners of each and every site in the search.

You could try a site like My Blog Guest, but I'd be looking more for sites which are mostly written by the one person, the web master themselves, as those sites are usually much higher quality.