Thursday, 7 March 2013

Is There Such A Thing As A Worthless Or Useless Facebook Like?

Worthless Or Useless Fake Facebook Likes

This topic is being talked about more and more these days as Facebook starts to fight harder and harder against what they view as worthless likes, or likes that are from inactive or fake profiles. 

What many people are just starting to realize now is that a lot of the likes on the pages of their favorite bands for example aren't even real people at all. 

The record company is a notorious example of how celebrities or music groups can and do buy likes in order to appear more popular to record companies, or especially after they're signed so as to appear more popular to concert promoters. 

A concert promoter organizing a big festival will get a bunch of new bands to choose from, and only have a brief listen of the music, a photo of the band, and the band's Facebook page or Twitter profile to determine if that band can put on a good show, and whether they already have a large fan base. 

It's a similar story with someone who claims to be a big deal in the internet marketing industry, or any time you have to look like a big successful person, you can just show the numbers on your Facebook page and that's all the social proof that a lot of people need to see. 

What happened though is that there were tens of thousands of different fan dealers selling these likes, which were mostly just accounts created by software, computer generated accounts, and that meant there were millions of accounts being created on Facebook which weren't real people at all. 

There are still probably more people on Facebook who aren't real, or that couldn't pass a photo ID check than there are real people. 

That's kind of amazing to think that the largest site in the world might not be anywhere near as large as it claims to be, or that the figures would suggest. 

You see, as Facebook's technology for detecting and removing inactive likes from a page grows, so does the software, in making fake profiles look more and more real, in order to counter the attacks against them. 

So, what is happening is that sometimes people who seem as real as you could expect a person to look like are actually not real, and at the same time people who seem to be fake are actually real, it's just they haven't bothered to fill out their profile and post every day. 

It's getting hard to tell who is real, and who isn't, and does it really matter anyway? What is the benefit of having all these likes apart from the social proof of looking like a big shot rock star?

Well, apart from the social proof aspect, it's good to have likes because it helps you appear higher on the search engines. You will do better in a Facebook search, and in a Google search if you have some likes on your page, especially if those people are active and engaged, or appear to be active and engaged. 

You can buy likes through a social swapping site such as You Like Hits or Add Me Fast, and these people tend to be more active than the fake likes, because they are for the most part real random people. 

The Different Types Of Likes You Can Buy


There are three different types of likes you can get:
  • real through Facebook Ads or through targeted promotion
  • random through social swapping sites and through asking random people to like the page
  • fake likes through buying computer generated likes from inactive accounts
Any of these likes that stick will help you for one of the reasons I've layed out already, the social proof benefit, the SEO benefit, or the engagement benefit, of someone seeing your posts in their newsfeeds and clicking on the links, liking the posts or commenting. 
 
It's probably best to get your likes through Facebook Ads, and the next best thing would be to get likes for ten times cheaper through a social swapping site, and that's if you have a specific reason to just want large numbers. 
 
If you really don't care about the engagement side of it, you can try to buy fake likes, but be aware that these are the ones that Facebook is trying the hardest to fight against, and if you don't know the right sources to get these type of likes, they may all just disappear, as soon as they get put on the page. 
 
Why does Facebook even bother trying to fight against inactive likes, when it seems like such an impossible task to try to stop the billion dollar likes industry from flourishing? Well, it's obvious I guess, they want you to buy all your likes from them. 
 
Does Facebook hold the monopoly on who can like a page? No they don't, anybody can like anything they want, and it's a grey area as to whether selling likes is something that is allowed in different circumstances, but there will always be a market, or a black market if you like for fake and random likes so long as a like has any value, and that's not necessarily a bad thing, it's just extra choice for consumers. 
 
So what is the value of a like, and are some likes just useless?  I was having this discussion on the Warrior Forum, and what we worked out was that you can either use Facebook Ads to get paid traffic, or you could use various free methods such as SEO to get traffic without ad clicks. 

All likes have value, they just gain or lose value in stages, based on how real and how targeted the people are who are liking your page, and if you can get a good price on the likes compared to how targeted or real they are, then it's probably worth buying no matter whether they are real or not, so long as they do stick to the page.

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