Saturday, 20 July 2013

Traffic Building For Beginner Bloggers

So, you're a beginner blogger, and you you want to learn some traffic building methods to get visitors to your posts. I assume that you are, or else, why would you be reading this? You probably found this post in a Google search, or if not there, you might have found it in a search on the site, or through another large site such as Facebook or Twitter.

There are many more ways than that, but let's first start out with the most important sites that get the most traffic according to Alexa traffic statistics. Some of the most visited sites in the world in no particular order are Facebook, Google, You Tube, Wikipedia, Twitter, Blogger, Yahoo, Bing, and the fastest growing site in the world currently is Google Plus.

 It aims to be a cross between Facebook and Twitter, with more functionality than either, and because Google owns it, many people are expecting it to have as much importance for rankings and traffic as any of the other large sites.

It succeeds in some ways, and fails in others, but I'm sure it will will be right up there at the top of the list in terms of importance of the top ten most visited sites list eventually, You have other new sites like Pinterest, Instagram and old favourite social bookmarking/social networking sites like Linked In, Stumble Upon and Yahoo Answers.

 I have at times gotten large amounts of traffic by sending messages, or posting messages naturally, but be sure to keep an eye on the terms and conditions of the sites as you don't want to spam links to your site on social media sites, or anywhere for that matter. Google is cracking down on spam, and the social media sites themselves are becoming more vigilant to try to protect their users from an endless barrage of nonsensical messages and badly written blurbs designed to push a link message down the throats of anyone who will listen.

 How To Drive Traffic On Social Media Without Spamming 


The best way I have found to get traffic from social media is to produce quality content, keeping the SEO and keywords of the pages in mind. For example, if you're going to make a Facebook page, I would suggest that you do careful keyword research, and come up with a title for your page that has a decent amount of exact match search volume on the Google keyword tool.

If you only give your page the title of your company brand name, or your own name, that means it will only attract new customers if you are famous enough to have people searching for you by name.

Most people are not anywhere near famous enough to have their name have a exact match search volume of thousands a month, so you have to look for something that has those figures, and that also has low competition on Google. To find out if a phrase has competition, try typing it into Google, and check the page rank of all of the first page results using an SEO browser plugin like the free add-ons from SEO Quake, SEO Book, and SEO Powersuite.

These are great tools that do a lot more than just give you the page rank of pages in a Google search, but they are especially good for that. I also use the SEO Spyglass tool in SEO Powersuite to take a look at exactly what back links are leading to my competing sites, so that I can perhaps imitate those links, or to get an idea of what sort of links are still working.

It is not exactly clear what Google is looking for, and how they determine quality, but a lot of it has to do with the original quality writing on a page, and how many words there are.

 Building a Link Pyramid 


It's not hard to understand the concept of a link pyramid, but then some people I have trouble explaining what a back link is at all. To build a great link pyramid, and example would be to write a high quality article on Ezine articles, or HubPages that links to your site, and also to other high authority relevant source sites in the text.

Then, you write high quality articles on sites like InfoBarrel, Go Articles, Triond, Squidoo, Typepad, Blogger, prlog.org, Knoji, Yahoo Contributor Network, etc, which also link out to authority source sites in the text, and which include photos with attribution and a link to the original photo on the source site, if they are not original photos you took yourself.

I generally take my own photos, (using screenshot software), as I am allowed to take a photo of my computer screen, and alter it somewhat, and then it becomes my photo.

You can build it down to to third level, or even the fourth, with a link that leads to a link which leads to a link which links to your site. If you get a realistic looking "expert" page or many of them linking to your site, your site gains authority, and this is more important than the page rank that gets passed along.

Page rank doesn't really mean anything much at all, and hasn't for a long time, but it does mean that there are multiple back links leading to the page, and unless some of those links are damaging spam links, it may be hard to beat a site that has a huge page rank of three or four or higher.

At one point one of my sites got up to a PR 4 level, for a little while, but the most success I've had at gaining a high page rank page was a PR 6 for one of my Facebook pages. It's unbelievable, considering it doesn't really have all that much on it.

Summary 


Anyway, that's some tips on how to build traffic if you are a beginner blogger, or even an experienced blogger. It takes many years to learn, but if you have a passion for what you are writing about, and have the time to learn the technical ropes properly, it can pay off in spades, both financially and in a sense of achievement at gaining millions or readers worldwide.

If you have any questions about anything in this post, or you need help with doing any of the work involved in all of this, or some coaching or advice, send me an email at rowancasey@bigpond.com.

Thursday, 11 July 2013

Allowing Guest Posts On Your Site - Should You Publish Guest Posts?

Should You Publish Guest Posts On Your Site?

I've only just recently gotten into publishing guest posts on my sites in a major way, and I have to say it was an eye opener. 

At least ninety percent of the guest posts that were submitted to me were complete garbage. Sometimes they were not even relevant to the topic of my sites, sometimes they didn't even know who I was, and got my site wrong. 

Generally speaking, the vast majority were from SEO companies, mostly from India or other countries that don't speak or write very good English, and I soon figured out that many of these SEOs don't even know anything about SEO. 

They are following well out of date linking practices from years ago, such as publishing any old garbage wherever they can, then building tons of spam links to it using software. 

They build links to try to boost the page rank of the post, from places like blog comments, forum signatures, profile links, horrible newly created directory type sites that do nothing but destroy the rankings of any site they link to. 

Its hard to believe that people who claim to be experts in a field can be so out of touch with what's going on, and it's gotten so bad, I'm wondering if I should allow guest posts on my site at all. 

What Is Going On In SEO These Days?


If you haven't heard, (and you must have been living under a rock if you haven't heard by now), the latest algorithm updates on Google which are at this stage Penguin and Panda have dramatically changed the SEO landscape. 

They punish spam, punish low quality links, low quality content, and generally seek to rid the internet of garbage, which is something that's been a long time coming. 

Ironically, many good sites have been punished as well, because they existed back in the day when the only way to get good rankings was to build thousands of spam links to your site. 

This is unfortunate, but it is the only way for sites to get good rankings without having to continually worry about building back links. 

What is even more unfortunate, is that some evil search engine optimization people are taking advantage of the reverse SEO aspect of the new algorithms. 

It is possible to achieve good rankings for your site simply by building low quality links to your competitors. 

Of course if they know what they're doing, they can do the same thing back to you, and it just becomes a dreadful war of spam, creating even more garbage than before. 

In the past, it was never possible to destroy the rankings of your competitors through hurling links at them, but now it is. 

It's one of those things, Google can't win, no matter what they do. No matter which way they angle their algorithms, it seems that the internet will continue to be filled up with billions of trashy sites made for no other purpose but building a link. 

This article is itself made mostly for the purpose of building a link, I won't deny that, but it's also made to gain customers. 

I'm an internet marketing expert with over five years experience, I mostly deal with social media marketing, things such as likes and followers, but I can also give SEO advice, web design advice, and general coaching on every aspect of an online marketing campaign. 

If you wish to contact me to talk about that, my email address is rowancasey@bigpond.com or you can also click on the photo at the top of the sidebar, or you might find a link to one of my sites in this post, although it's full of authority source links to sites which aren't mine as well. 

Thursday, 4 July 2013

Rude SEO People

Rude SEOs

This post is just me venting my feelings about certain people who come to me asking me to do things for them. Specifically, it's about me agreeing to publish a crappy guest post for an Indian SEO company. 

I didn't really like it that much, but I thought it would be good for some content on this site, so I published it here, and not on my main site, because I didn't think it was good enough for my main site, and there's also nothing wrong with this blog either. 

She immediately told me that it wasn't good enough, and I had to delete it right away, because they only wanted guest posts from sites that had at least a page rank of 2, and a domain authority of over 25. 

That's not all that easy to achieve by the way, a site with those stats. I've been working on this blog for about a year now, updating it fairly regularly, and making back links here and there, and it's not past a PR 0 yet. 

Most of my sites and blogs that I build take a lot of work to build a high page rank, and page rank isn't really an important factor in ranking anyway, it just shows that you've made a lot of back links to it, not how good those links are. 

So I said to her, I spent an hour of my time doing you a favor, and I didn't even get anything out of it in return, just a spam guest post on my site that I'm ashamed of. 

Why can't you give me something for my time, if you expect me to build links to your site? I was hoping that she might agree that my time was worth something, and give me something in exchange for me doing this work for her. 

Why I'm Fed Up With SEOs


As I explained in a previous post, allowing guest posts on my site has not been beneficial for me at all, it has actually hurt my rankings fairly badly. 

The reason is, some really dodgy SEO people have not changed their linking practices in years, even though it very obviously doesn't work anymore. 

They continue to use spam software and build links from stupid places that just cause your rankings to fall sharply. It's like they don't have a brain, or can't understand English or something. 

So they build links to my site because I've allowed them to publish a guest post on my site, to build a link pyramid, but what they're actually doing is permanently damaging my site, and theirs. 

Then I get these rude SEOs expecting me to give up my time for them, and publish their spam crap on my site and then they're not happy with me publishing it, and want it back, when I've spent an hour of my time doing them a favor. 

It boils my bones, that's all I'm saying. I'm pretty much done with the whole guest post idea. If someone has a really high quality guest post to publish, and will agree not to build links to it, (except maybe quality links from sites I specify), then I might consider it, maybe. 

Generally speaking, having anything to do with those horrible SEOs from India who send spam emails out to everyone is the biggest mistake you can ever make. 

Sure Google may not recognize straight away that the post is just rubbish, but they will when they see the bounce rate. 

It's not worth having rubbish on your site, and I implore everyone to be very wary of SEOs who do nothing but fill the internet up with junk. 

I think I said everything I wanted to say there. Oh yeah, do you like the cover photo I made for someone's Facebook page? That's the photo at the top there. By the way, I do almost anything and everything, especially to do with social media pages

You can get in contact with me through the photo link at the top of the sidebar, which leads to my main site.