Thursday, 11 July 2013

Allowing Guest Posts On Your Site - Should You Publish Guest Posts?

Should You Publish Guest Posts On Your Site?

I've only just recently gotten into publishing guest posts on my sites in a major way, and I have to say it was an eye opener. 

At least ninety percent of the guest posts that were submitted to me were complete garbage. Sometimes they were not even relevant to the topic of my sites, sometimes they didn't even know who I was, and got my site wrong. 

Generally speaking, the vast majority were from SEO companies, mostly from India or other countries that don't speak or write very good English, and I soon figured out that many of these SEOs don't even know anything about SEO. 

They are following well out of date linking practices from years ago, such as publishing any old garbage wherever they can, then building tons of spam links to it using software. 

They build links to try to boost the page rank of the post, from places like blog comments, forum signatures, profile links, horrible newly created directory type sites that do nothing but destroy the rankings of any site they link to. 

Its hard to believe that people who claim to be experts in a field can be so out of touch with what's going on, and it's gotten so bad, I'm wondering if I should allow guest posts on my site at all. 

What Is Going On In SEO These Days?


If you haven't heard, (and you must have been living under a rock if you haven't heard by now), the latest algorithm updates on Google which are at this stage Penguin and Panda have dramatically changed the SEO landscape. 

They punish spam, punish low quality links, low quality content, and generally seek to rid the internet of garbage, which is something that's been a long time coming. 

Ironically, many good sites have been punished as well, because they existed back in the day when the only way to get good rankings was to build thousands of spam links to your site. 

This is unfortunate, but it is the only way for sites to get good rankings without having to continually worry about building back links. 

What is even more unfortunate, is that some evil search engine optimization people are taking advantage of the reverse SEO aspect of the new algorithms. 

It is possible to achieve good rankings for your site simply by building low quality links to your competitors. 

Of course if they know what they're doing, they can do the same thing back to you, and it just becomes a dreadful war of spam, creating even more garbage than before. 

In the past, it was never possible to destroy the rankings of your competitors through hurling links at them, but now it is. 

It's one of those things, Google can't win, no matter what they do. No matter which way they angle their algorithms, it seems that the internet will continue to be filled up with billions of trashy sites made for no other purpose but building a link. 

This article is itself made mostly for the purpose of building a link, I won't deny that, but it's also made to gain customers. 

I'm an internet marketing expert with over five years experience, I mostly deal with social media marketing, things such as likes and followers, but I can also give SEO advice, web design advice, and general coaching on every aspect of an online marketing campaign. 

If you wish to contact me to talk about that, my email address is rowancasey@bigpond.com or you can also click on the photo at the top of the sidebar, or you might find a link to one of my sites in this post, although it's full of authority source links to sites which aren't mine as well. 

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