Sunday, 13 October 2013

Learn About SEO - Ways To Rank On Google

Learn To Do SEO The Right Way

This post is about how to use good SEO techniques to get your pages, posts, videos and social media pages on the first page of a Google search.

SEO is always changing, but these are the things that I do, which seem to work pretty well most of the time. If you want one on-one coaching and help with the work involved in doing all this, get in touch with me, my email is at the bottom.

Title 


The first thing you will want is a title that has low competition, and a high search volume, meaning that it will be easy for you to get on the first page of a Google search that a lot of people around the world will be typing into Google.

You can do some keyword research by typing in your title into Google in quotation marks, to get the exact match results of how many pages online mention that phrase, and then take a look at the search volume results for that title in the Google Keyword Planner.

If you have less than 10,000 exact matches for the keyword phrase on Google, and more than 1000 exact match searches done monthly worldwide on the title, then you have a good chance of getting a lot of traffic to the page if you do the right things.

You might prefer to go for a search that had ten times as much search volume and competition, but it will take longer and be harder or more expensive to rank for it.  One word keyword phrases are incredibly hard to rank for, I wouldn't personally bother trying doing that, then two word phrases are easier usually, depending on the niche.
 

Keyword Content 


The next thing you have to do is write the text for your page, including your main keywords in your title as no more than 2-3% of the text. You probably want to mention them in the first and last paragraphs, but making sure not to have too many keywords in your article, and writing for readers, not the search engines.

It has to be natural, or look naturally written, and from what I can tell, you need close to 1,000 words of quality text on a page to even have a chance of ranking highly without tons of back links. It really helps to spend a lot of time making the content good and always at least 80-100% original, or not published anywhere else.

The other parts of on-page SEO are adding some subheadings, some photos, and outgoing links to unaffiliated, related authority sites. You want good internal linking in your site, like if you're using Wordpress, try installing a plugin called Related Posts, or on Blogger they have a similar thing.

If you believe what HubPages uses to calculate their author score, you need multiple photos, about 1,000 words of text or more, multiple sub-headings, videos, tables, polls, bullet point lists, etc.

You have to show the things that the Google spiders are looking for to determine that you've spent a long time constructing your page, and that it has a lot of information, and is worth reading.

Back Links


I'm still working this out myself since the changes of Panda and Penguin and Penguin 2.0 and 2.1. They have a new update called Hummingbird, and there is even confusion as to which update is called what.

Google want to keep website owners in the dark, because they don't like it when people try to scam the system by buying links, building low quality links, or using some sort of black hat or devious method of pushing their competitors out of the search.

The problem with the way it is now, is that you can get punished really badly for having low quality links pointing to your site, and so that means anyone else can build those same links to your site instead, and do reverse SEO on you.

This will almost surely become the next wave of spam, unless Google decides to only count links from certain sites one way or another.

This is what I predict the future of SEO will be, and it will become harder and harder to rank a site on Google just using back links.

Social Media SEO


The thing that is already working really well is using the power of authority sites to rank for a phrase, and then providing a link to your site, or making the sale right there. Social media pages can rank for phrases ten times easier than a new domain.

For example, you can use all of these techniques to choose a title for your Facebook page, make a custom tab to either redirect them to your site, or you can make a tab that has any sort of HTML code you want.

You can add Pay Pal buttons, video embed codes, subscription forms, you can have your whole website on your Facebook page and there is endless potential to rank if you know how to get social signals and good internal linking within the site, as well as quality back links.

Google Plus has taken over local business searches, for example if you search for a job title like plumber or electrician, you almost always get a list of local Google Plus business pages.

You Tube is more popular than ever before, and is also owned by Google, so you will always find a You Tube video at the top of a search for a popular song, and if a celebrity has a You Tube channel, that will likely be close to the top of a search on their name.

Twitter profiles can rank in the same way, the followers you have are do follow links within the site, and it's a huge site, still growing in size every day.

Need Help?


It's easy enough to say all these things, but doing them is another thing, as it takes years to figure out what all that stuff actually means, and the best way to go about it.

There is a steep learning curve and without being able to ask someone for advice, or to outsource jobs to that need doing professionally, it will take you so much longer to start making decent money online.

I have over five years of experience in internet marketing, (this is just one of my many different sites), and I know I can help you with anything you're doing online through advice, web design, SEO, social media marketing services, writing, management of an ad campaign, whatever you need doing.

Send me an email at rowancasey@bigpond.com and tell me about your business, your goals, what you've done so far, and provide links so I can give you the best advice, and recommend a plan of action.


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