Thursday, 26 June 2014

The New Facebook Page Design In 2014 Sucks

What Do You Think Of The New Facebook Page Design Changes (July 2014)?


This screenshot shows what the most recent changes to the set up of a Facebook page looks like. I took this photo as a screenshot to add to my feedback which I sent to Facebook. 

Obviously nobody listens to those feedback complaints, as every time they make changes like these, it annoys millions of people, and does nothing to make the site better in any way at all. 

I can't remember the last time Facebook changed something which actually made the site easier to use, or made for a better user experience. 

The site became so popular so quickly because they already had it right, and every change they've made to Facebook has taken more and more away from the original design which worked so well. 

They seem to do these things every month, simply because they have the budget, and are paying people to do that job. If they didn't get them to do something, they wouldn't be getting their money's worth, but that's true, they aren't getting their money's worth, just ruining their site. 


What Is The Big Deal About The Changes?


By now you're probably saying, what's my problem? It still looks like a functioning Facebook page, but have a close look at the photo. 

The tabs no longer have photos, and any extra custom tabs apart from the likes, photos, timeline and about tabs are gone completely. You have to click on the more button, and then click on the link to the tab. 

Without a photo, and only a tiny amount of characters to explain what the tabs are about, there is practically no chance at all that anyone will click on these pages, which I use to sell my products. 

Most people have these tabs, which you used to be able to set as your default welcome page. You used to have these tabs right up there, as the front page, now you can barely find them with a magnifying glass. 

In fact, the only way you can get traffic to these tabs, which are the money making part of a Facebook page is by running Facebook Ads on them. 


Facebook Is Pushing Everyone Towards Using Facebook Ads


Ah, now you see. They've completely destroyed the ability for a Facebook page to function through any other method apart from Facebook Ads.

This is obviously a not too subtle push to page owners to pay for their fans and traffic, and if they can't afford it, they're screwed. 

If you don't know how to set up a Facebook Ads campaign, get in touch with me, that's one of the things I do. 

I can set up a campaign for thirty dollars, plus the cost of ads, and I can make a custom tab as a landing page for fifty dollars, with anything you want on it. 

Just send me an email at rowancasey@bigpond.com to talk about that, or to get help or hire me to do anything else to do with social media marketing or internet marketing generally.

It still works getting traffic from Facebook in this way, and if you know how to do it properly, it can be a goldmine, but many people are upset with these changes that Facebook has been making. Let me know your thoughts about Facebook below in a comment.

 

Tuesday, 8 April 2014

Is It Important For SEO To Have A Blog On Your Site?



Is A Blog Important For The SEO Of A Site?

Guest post by Kaity Nakagoshi
So you’ve invested in the most elite web development team and the best in the biz web design company in order to ensure a domain that dominates. While both of those factors are critical components of any business’s online strategy, they are certainly not all encompassing.

In regards to the wonderful world of online advertising, it does not take long to realize that changes are inevitable, and often times more frequent than we would like.

Just when you think you’ve learned all about links and mastered mobile marketing, something changes. Even those who are considered “SEO experts” are constantly on the prowl for new techniques to boost rankings.

That being said, a well-developed website with stellar design features will not truly “work” for your business without the benefit of a blog. What’s the reason for this? Here’s a hint – It has to do with Google’s favorite C-word – CONTENT!

Search engine optimization is all about content, content, content these days. The driving force behind this content-focused concept is an overall better user experience. Basically, if you want your brand to hold any virtual value at all, you need to produce content that accomplishes all of the following:

  • Relevancy

  • Consistency

  • Regularity

  • Quality

  • Readability

Keep in mind, creating such content for off site link building purposes is still important. However, the content that is published externally should compliment the content that is added to your website via active blog posts.

It’s like a yin and yang relationship. In order for your website to work, one cannot exist without the other.

When broken down, an internal blog on a business website offers the following benefits:

  • Creates a searchable, permanent archive of information

  • Promotes a community environment that encourages open discussion and feedback

  • Makes your company seem more “real” and personable Provides an avenue for “bragging” about employee accomplishments and company achievements

  • Offers an opportune stage for making accouncements and sharing news

  • Establishes credibility and authority based on your niche and topics of interest

  • Attracts traffic thanks to conversational titles and highly searched topics

  • Serves as a free public relations tool

  • Shows search engines that your site is active

  • Works cohesively with your social media strategy

In addition to the above-mentioned aspects of an internal blog that make it worthwhile, your onsite blog posting efforts will have a positive effect on your off site guest posting efforts. Link building has become more difficult over the years, and it certainly is not going to get any easier in the future.

On the plus side, your guest post articles can provide backlinks to related blog posts on your website that offer user-friendly information. Search engines like to see that kind of “perfect match” because ultimately, the less commercial and “salesy” your SEO strategy is, the more successful it will be.

In order to solidify a powerful online presence, you must promote your brand with discreet delivery and social swagger.

About The Author

This guest post was written by Kaity Nakagoshi, the Online Community Director for a traditional and online advertising agency in Tampa, Florida. Kaity graduated from the University of South Florida with degrees in Management and Political Science, but somehow ended up in the online marketing field instead. She enjoys writing, golf, hot yoga, and candy.

Wednesday, 2 April 2014

Avoiding the Three Sins That Could Drag You to Marketing Hell


There's a thin line between success and failure in business, and more often than not, entrepreneurs don't realise they've already crossed that line until it's too late. They exhaust all their efforts, try everything they can and find every possible way to succeed, only to end up in failure because of just one fatal mistake.

Case in point: mistakes are detrimental to your business. This is especially true with marketing where you're putting your name on the line to entice consumers to patronise your products and your brand. And in a time when the economy is bad and consumers have grown to be more discerning, you can't afford to commit even one of these three deadly sins that could easily drag you to marketing hell:
  1. Lack of Research
No matter how expensive your marketing campaign is, if it's not targeted towards the right customers, everything will only be put to waste. Whether you're using traditional or digital methods, it's very important to start by doing market research, which will enable you to determine your target market, know them better and find out what interests them the most. This way, you can come up with a marketing strategy that would really suit their needs and preferences.

  1. Lack of Communication
Marketing is more than just trying to advertise or sell. Rather, it's also about building good relationships with your consumers and letting them know that you're there to provide their needs and not just gain money from them. These days, a lot of consumers are already going to social media to give feedback, provide criticisms and ask questions about products or services.

This makes social media marketing very influential. Social networking sites like Facebook, Twitter, Instagram and LinkedIn have millions of followers, making them great media to market your products and yes, interact with your consumers in a less formal manner. This gives you the opportunity to get valuable feedback, which you could use to improve your company. Moreover, it is one of the best ways to gauge the efficiency of your marketing campaigns.
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  1. Lack of Innovation
If you try to look at some of the most successful marketing campaigns last year, you'll notice that most of them have steered away from the usual advertisement plot and explored new horizons instead. Take for example the Coca-Cola Small World Machines campaign, which has gone viral around the world because of how it enabled rival nations India and Pakistan to connect with each other real time.



Another fantastic example is the ad campaign of Intel and Toshiba named "The Beauty Inside", which helps show inner beauty while promoting the power of Intel, which is inside the Toshiba laptop. These advertisements are proof that if you learn how to innovate, you can create something that will not only bring you more sales but also touch other people's lives.

You don't actually need to come up with a campaign as huge as these examples. Something as simple as choosing the right web design in Perth or even giving your loyal customers a small treat can already do a lot for your brand.

No one will ever tell you that success in marketing or in business is easy, especially with the market situation today. But if you know what and what not to do, you'll definitely have a higher chance of achieving your goals, whether it's to increase your sales or build more exposure for your brand. You just have to believe that you can do it and you'll find many ways to make things happen for your business.

Author Bio:

Specialising in web marketing solutions, Web Wizards has an experienced team that consists of a web designer from Perth and other professionals that provide high quality services such as SEO, web design and development, social media, and logos and branding.

Wednesday, 26 March 2014

How To Boost Conversions For A Local Business


Guest post by Brianna Flierl

Local business websites typically don’t get as much traffic as those owned by large companies. But this shouldn’t be much of a problem as long as those few visitors you have convert to paying customers.

After all, conversions are more important than traffic. No matter how many visitors your website gets every day, they won’t matter much to your bottom line if those people don’t actually buy your products or use your services.

Now the question is, how do you make sure the users who check out your site become paying clients? Here are some top CRO techniques that will help you with this:

1. Contact a Professional Web Designer 


Your website serves as your business’ representation on the internet. As such, it needs to look as professional and high-quality as possible. It must also reflect the unique characteristics of your brand and meet the needs of your target customers.

You’re not likely to get these types of results if you just buy pre-made templates or develop the website yourself. You need experienced professionals to do the job for you. Expert web designers have necessary skills to help you come up with a high-performance site that will attract, impress and, eventually, convert visitors.

2. Show Your Company’s Human Side 


Consumers want to buy from real people, not just companies with logos. Adding a human element into your transactions helps ensure customers that you’re someone they can trust. Make sure your website contains an “About” page that features your employees.

Avoid using models for the pictures on your website. Instead, use real images of staff members to add credibility to your site. It’s also a good idea to post your company’s address and contact details so consumers know how to get in touch with you in case they have any questions or inquiries. Moreover, consider using these techniques on how to make your landing pages more human.

3. Highlight Your Location 


Aside from humanity, consumers respond well to comfort and convenience. They like the idea of getting the products or services they need from a local shop. So if your company has a storefront, this is the time to highlight the benefits of your location. Incorporate your address in your website content and use phrases that will draw in potential customers, such as “minutes from the main highway” or “near the town centre”. 

If there are any popular landmarks near your shop location, mention them in the content. If you’re providing certain services, make sure you let your target consumers know you serve their specific location. It’s also a good idea to use strategies that will help your site rank high in local search results. To make this possible, you’ll need to hire a company like Localised Search or any other local SEO company whose services are aimed specifically at your area.

4. Incorporate a Sense of Urgency 


Whenever a user visits your website, you need to convince them to purchase your products or take advantage of your services NOW. This sense of urgency motivates visitors to convert immediately instead of putting off the decision for later. But how can you do this?

The trick is in convincing them that they will lose some great benefit if they don’t convert right in that moment. This can be a discount, special pricing, free delivery or a promo package.

5. Use Consumer Reviews Effectively 


Customer reviews and testimonials are crucial to proving your company’s credibility and quality. The more good reviews you get, the more potential customers you’re likely to draw in. Make the most of your testimonials and reviews by posting them in every page of your website. This will help ensure your visitors will see and read them. It’s also a good idea to encourage existing clients to provide video testimonials or testimonials with photos of your products.

The online marketing world is always changing and improving, which is why it’s important to also keep updating your web marketing strategy. Constantly look for new ways to promote your local business and increase conversions. Also, try mixing and matching different strategies. Use the tips above with those techniques mentioned. By continuously improving your strategy, you can keep up with the changing trends and remain profitable whatever happens.

Author Bio: 

Localised Search in AU is committed to helping businesses get local visibility within various search engines. The company provides several SEO packages specially designed to make your website rank for your relevant keywords.

Tuesday, 18 March 2014

How Website Development Can Ensure Competitiveness Among Internet Based Businesses



How To Get Online With Your Own Website


The popularity of the Internet has created such a big paradigm shift in the business world. A lot of budding enterprises these days start out online because set-up is easier and surely much cheaper. Those gifted with technical skills can utilize the different available provisions (many of which are free) online and increase their chances of success as an Internet-based business, but the Internet as a market is definitely not only for them.

Even those who are minimally tech-savvy will find that compared to a traditional business, setting up a digitally based one is still less complicated and much easier to get down – they can learn along the way and not have to worry so much about the cost of certain mistakes. It’s important to mention as well that there’s a big support group available online should they need help with some things.

 Can You Do It All Yourself?


However, no matter how easy it is to set up a website, there are techniques or tactics that can better secure a business’s advantage (even in such a competitive market) that only the experts completely understand and know how to properly implement. The DIY route is good but to increase potential for success, it’s worth investing in the services of professionals to create a solid foundation for the digital business, especially in an advanced and competitive business environment.

Website development demonstrates how vital it used to be on top of the game — good is rarely good enough. This is why web design companies hired by newbie business owners are always on the lookout for up and coming technologies – being one step ahead is the trend. When it comes to the importance of being updated with technologies, this is mainly determined by the fact that Internet-connecting gadgets keep on evolving.

Creating a responsive website that displays properly on most if not all popularly used Internet devices is a definite must since they’re the choice of people who are constantly online. A web design company makes sure to use the right program so the site is easily accessible.

Mobile Compatibility


However, responsiveness is not the only aspect of technology that these companies direct attention to; they also take into account popular app provisions made available through the website that can streamline or elevate the process for the business in terms of marketing and completing sales.

Take, for example, convenience stores in Taiwan; through their website, their customers can download apps that allow them to shop at a “picture store” installed in train stations in the city.

With the app, customers can complete their shopping and have their purchases at their doorstep when they get home simply by scanning the pictures using the app.

Payment, delivery information, time of completed transaction and scheduled arrival of orders are all taken care of by the app. Providing convenience is one of the keys to their success.

Market Research


In addition to these, web development is also about conducting extensive research on traditional strategies to assess which would work optimally well for the specific goals they are supposed to address.

They conduct split tests and even surveys to make sure that basic marketing efforts such as having the right placement of calls to action, catch phrases and other messages to get target audience to engage are carefully integrated to increase the efficacy of the website.

All these efforts are required for the success of an online-based enterprise; therefore, don’t think twice about having the experts help – you can be successful doing things on your own, but with experts doing the job for you, success will be bigger and will come faster.

Conclusion


There are many different ways to reach your potential customers online, you can use paid advertising, social media marketing, search engine optimization or email marketing, but most people would agree that you need to have a website that converts traffic into customers as the final destination.

If you don't know much about SEO, (and most website owners don't), it's something you have to learn about if you want to get on Google, and the same for the other ways of getting traffic. If there are no people visiting your website, then there's not really any point in having one. 

For more reading, take a look at this article on how to make search engine friendly content after the recent Google updates, Panda, Penguin and Hummingbird. Also, take a look at the website below, which offers web services.

About The Author


Jessica Sommers is a writer working with riseoncommunications.com, an internet marketing company based in Dubai, who offers web design services, content production, and SEO.

Saturday, 11 January 2014

Ways To Improve Your Facebook Marketing Campaign


This post will teach you how to improve your current Facebook campaign, or how to set up a new campaign that works.

You may need to consider starting from scratch, or making a new page if you aren't currently having much luck with it.

The number one thing I see people doing wrong when making a Facebook page is picking the wrong title.

The title is the most important thing in terms of SEO, because if nobody is searching for the phrase in the title, it doesn't matter if you're ranking for that term on Google, or in a Facebook search.

Many people give their page the name of their brand, thinking that they are building their brand, and that customers will seek them out to start a conversation.

For small businesses and small websites, the search volume of their brand name is almost always 0 exact match searches a month on the Google keyword planner.

If it's not 0, then it's probably only due to an extensive advertising campaign or a long time building up a web presence through other means.

The thing is, Facebook has a huge SEO potential. If you google my name, Rowan Casey, the first result is my Facebook profile, then a Linked In profile, a Twitter profile, then my site, then Google Plus.

It's a similar thing when you do a search on affordable social media marketing services, you get my Facebook page with that title number one, then my site is a few results down.

At one time my site was steady at number one, but I found it took so much less effort to rank with my Facebook page, I didn't bother doing SEO on my site anymore.

Can You Just Stop Doing SEO By Making A Facebook Page? 


Simple as that, or not quite that simple, I did have to build many quality back links to my Facebook page, which I also link to from the home page of my site.

I also run Facebook Ads on it at a dollar a day, to get targeted likes in an ongoing way, and I post on the wall whenever I can.

I am quite busy though, because I'm doing the same thing for three or four clients, and it's working for them as well.

If you're interested, I can run a complete Facebook marketing campaign for you and your site, there's a link to my site in the sidebar, that one is a guest post that explains what I do.

This involves building and designing a page with anything you want on it, building quality back links to it for SEO after first doing keyword research to find a good title.

I can manage a Facebook Ads campaign at the same time, and post on the wall of your page, all for around $300 a month.

This is the minimum amount that you would pay for any SEO campaign, but you get results straight away due to the ads, and the SEO part of it costs a lot less.

The reason why I'm able to do SEO for less than any SEO company out there, and get decent results over time, is that I know how to build real authority back links that work, and Facebook has such a huge advantage on a new website because it's a huge PR 9 authority site.

If you're interested in talking about this, or any other type of social media marketing or internet marketing service, send me an email at rowancasey@bigpond.com. I know I can help.