Wednesday, 26 March 2014

How To Boost Conversions For A Local Business


Guest post by Brianna Flierl

Local business websites typically don’t get as much traffic as those owned by large companies. But this shouldn’t be much of a problem as long as those few visitors you have convert to paying customers.

After all, conversions are more important than traffic. No matter how many visitors your website gets every day, they won’t matter much to your bottom line if those people don’t actually buy your products or use your services.

Now the question is, how do you make sure the users who check out your site become paying clients? Here are some top CRO techniques that will help you with this:

1. Contact a Professional Web Designer 


Your website serves as your business’ representation on the internet. As such, it needs to look as professional and high-quality as possible. It must also reflect the unique characteristics of your brand and meet the needs of your target customers.

You’re not likely to get these types of results if you just buy pre-made templates or develop the website yourself. You need experienced professionals to do the job for you. Expert web designers have necessary skills to help you come up with a high-performance site that will attract, impress and, eventually, convert visitors.

2. Show Your Company’s Human Side 


Consumers want to buy from real people, not just companies with logos. Adding a human element into your transactions helps ensure customers that you’re someone they can trust. Make sure your website contains an “About” page that features your employees.

Avoid using models for the pictures on your website. Instead, use real images of staff members to add credibility to your site. It’s also a good idea to post your company’s address and contact details so consumers know how to get in touch with you in case they have any questions or inquiries. Moreover, consider using these techniques on how to make your landing pages more human.

3. Highlight Your Location 


Aside from humanity, consumers respond well to comfort and convenience. They like the idea of getting the products or services they need from a local shop. So if your company has a storefront, this is the time to highlight the benefits of your location. Incorporate your address in your website content and use phrases that will draw in potential customers, such as “minutes from the main highway” or “near the town centre”. 

If there are any popular landmarks near your shop location, mention them in the content. If you’re providing certain services, make sure you let your target consumers know you serve their specific location. It’s also a good idea to use strategies that will help your site rank high in local search results. To make this possible, you’ll need to hire a company like Localised Search or any other local SEO company whose services are aimed specifically at your area.

4. Incorporate a Sense of Urgency 


Whenever a user visits your website, you need to convince them to purchase your products or take advantage of your services NOW. This sense of urgency motivates visitors to convert immediately instead of putting off the decision for later. But how can you do this?

The trick is in convincing them that they will lose some great benefit if they don’t convert right in that moment. This can be a discount, special pricing, free delivery or a promo package.

5. Use Consumer Reviews Effectively 


Customer reviews and testimonials are crucial to proving your company’s credibility and quality. The more good reviews you get, the more potential customers you’re likely to draw in. Make the most of your testimonials and reviews by posting them in every page of your website. This will help ensure your visitors will see and read them. It’s also a good idea to encourage existing clients to provide video testimonials or testimonials with photos of your products.

The online marketing world is always changing and improving, which is why it’s important to also keep updating your web marketing strategy. Constantly look for new ways to promote your local business and increase conversions. Also, try mixing and matching different strategies. Use the tips above with those techniques mentioned. By continuously improving your strategy, you can keep up with the changing trends and remain profitable whatever happens.

Author Bio: 

Localised Search in AU is committed to helping businesses get local visibility within various search engines. The company provides several SEO packages specially designed to make your website rank for your relevant keywords.

Tuesday, 18 March 2014

How Website Development Can Ensure Competitiveness Among Internet Based Businesses



How To Get Online With Your Own Website


The popularity of the Internet has created such a big paradigm shift in the business world. A lot of budding enterprises these days start out online because set-up is easier and surely much cheaper. Those gifted with technical skills can utilize the different available provisions (many of which are free) online and increase their chances of success as an Internet-based business, but the Internet as a market is definitely not only for them.

Even those who are minimally tech-savvy will find that compared to a traditional business, setting up a digitally based one is still less complicated and much easier to get down – they can learn along the way and not have to worry so much about the cost of certain mistakes. It’s important to mention as well that there’s a big support group available online should they need help with some things.

 Can You Do It All Yourself?


However, no matter how easy it is to set up a website, there are techniques or tactics that can better secure a business’s advantage (even in such a competitive market) that only the experts completely understand and know how to properly implement. The DIY route is good but to increase potential for success, it’s worth investing in the services of professionals to create a solid foundation for the digital business, especially in an advanced and competitive business environment.

Website development demonstrates how vital it used to be on top of the game — good is rarely good enough. This is why web design companies hired by newbie business owners are always on the lookout for up and coming technologies – being one step ahead is the trend. When it comes to the importance of being updated with technologies, this is mainly determined by the fact that Internet-connecting gadgets keep on evolving.

Creating a responsive website that displays properly on most if not all popularly used Internet devices is a definite must since they’re the choice of people who are constantly online. A web design company makes sure to use the right program so the site is easily accessible.

Mobile Compatibility


However, responsiveness is not the only aspect of technology that these companies direct attention to; they also take into account popular app provisions made available through the website that can streamline or elevate the process for the business in terms of marketing and completing sales.

Take, for example, convenience stores in Taiwan; through their website, their customers can download apps that allow them to shop at a “picture store” installed in train stations in the city.

With the app, customers can complete their shopping and have their purchases at their doorstep when they get home simply by scanning the pictures using the app.

Payment, delivery information, time of completed transaction and scheduled arrival of orders are all taken care of by the app. Providing convenience is one of the keys to their success.

Market Research


In addition to these, web development is also about conducting extensive research on traditional strategies to assess which would work optimally well for the specific goals they are supposed to address.

They conduct split tests and even surveys to make sure that basic marketing efforts such as having the right placement of calls to action, catch phrases and other messages to get target audience to engage are carefully integrated to increase the efficacy of the website.

All these efforts are required for the success of an online-based enterprise; therefore, don’t think twice about having the experts help – you can be successful doing things on your own, but with experts doing the job for you, success will be bigger and will come faster.

Conclusion


There are many different ways to reach your potential customers online, you can use paid advertising, social media marketing, search engine optimization or email marketing, but most people would agree that you need to have a website that converts traffic into customers as the final destination.

If you don't know much about SEO, (and most website owners don't), it's something you have to learn about if you want to get on Google, and the same for the other ways of getting traffic. If there are no people visiting your website, then there's not really any point in having one. 

For more reading, take a look at this article on how to make search engine friendly content after the recent Google updates, Panda, Penguin and Hummingbird. Also, take a look at the website below, which offers web services.

About The Author


Jessica Sommers is a writer working with riseoncommunications.com, an internet marketing company based in Dubai, who offers web design services, content production, and SEO.