Wednesday, 2 April 2014

Avoiding the Three Sins That Could Drag You to Marketing Hell


There's a thin line between success and failure in business, and more often than not, entrepreneurs don't realise they've already crossed that line until it's too late. They exhaust all their efforts, try everything they can and find every possible way to succeed, only to end up in failure because of just one fatal mistake.

Case in point: mistakes are detrimental to your business. This is especially true with marketing where you're putting your name on the line to entice consumers to patronise your products and your brand. And in a time when the economy is bad and consumers have grown to be more discerning, you can't afford to commit even one of these three deadly sins that could easily drag you to marketing hell:
  1. Lack of Research
No matter how expensive your marketing campaign is, if it's not targeted towards the right customers, everything will only be put to waste. Whether you're using traditional or digital methods, it's very important to start by doing market research, which will enable you to determine your target market, know them better and find out what interests them the most. This way, you can come up with a marketing strategy that would really suit their needs and preferences.

  1. Lack of Communication
Marketing is more than just trying to advertise or sell. Rather, it's also about building good relationships with your consumers and letting them know that you're there to provide their needs and not just gain money from them. These days, a lot of consumers are already going to social media to give feedback, provide criticisms and ask questions about products or services.

This makes social media marketing very influential. Social networking sites like Facebook, Twitter, Instagram and LinkedIn have millions of followers, making them great media to market your products and yes, interact with your consumers in a less formal manner. This gives you the opportunity to get valuable feedback, which you could use to improve your company. Moreover, it is one of the best ways to gauge the efficiency of your marketing campaigns.
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  1. Lack of Innovation
If you try to look at some of the most successful marketing campaigns last year, you'll notice that most of them have steered away from the usual advertisement plot and explored new horizons instead. Take for example the Coca-Cola Small World Machines campaign, which has gone viral around the world because of how it enabled rival nations India and Pakistan to connect with each other real time.



Another fantastic example is the ad campaign of Intel and Toshiba named "The Beauty Inside", which helps show inner beauty while promoting the power of Intel, which is inside the Toshiba laptop. These advertisements are proof that if you learn how to innovate, you can create something that will not only bring you more sales but also touch other people's lives.

You don't actually need to come up with a campaign as huge as these examples. Something as simple as choosing the right web design in Perth or even giving your loyal customers a small treat can already do a lot for your brand.

No one will ever tell you that success in marketing or in business is easy, especially with the market situation today. But if you know what and what not to do, you'll definitely have a higher chance of achieving your goals, whether it's to increase your sales or build more exposure for your brand. You just have to believe that you can do it and you'll find many ways to make things happen for your business.

Author Bio:

Specialising in web marketing solutions, Web Wizards has an experienced team that consists of a web designer from Perth and other professionals that provide high quality services such as SEO, web design and development, social media, and logos and branding.

1 comment:

  1. I think this article will fully complement you article. PLease continue publishing helpful topics like this. Regards, from Always Open Commerce

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