Tuesday, 8 April 2014

Is It Important For SEO To Have A Blog On Your Site?



Is A Blog Important For The SEO Of A Site?

Guest post by Kaity Nakagoshi
So you’ve invested in the most elite web development team and the best in the biz web design company in order to ensure a domain that dominates. While both of those factors are critical components of any business’s online strategy, they are certainly not all encompassing.

In regards to the wonderful world of online advertising, it does not take long to realize that changes are inevitable, and often times more frequent than we would like.

Just when you think you’ve learned all about links and mastered mobile marketing, something changes. Even those who are considered “SEO experts” are constantly on the prowl for new techniques to boost rankings.

That being said, a well-developed website with stellar design features will not truly “work” for your business without the benefit of a blog. What’s the reason for this? Here’s a hint – It has to do with Google’s favorite C-word – CONTENT!

Search engine optimization is all about content, content, content these days. The driving force behind this content-focused concept is an overall better user experience. Basically, if you want your brand to hold any virtual value at all, you need to produce content that accomplishes all of the following:

  • Relevancy

  • Consistency

  • Regularity

  • Quality

  • Readability

Keep in mind, creating such content for off site link building purposes is still important. However, the content that is published externally should compliment the content that is added to your website via active blog posts.

It’s like a yin and yang relationship. In order for your website to work, one cannot exist without the other.

When broken down, an internal blog on a business website offers the following benefits:

  • Creates a searchable, permanent archive of information

  • Promotes a community environment that encourages open discussion and feedback

  • Makes your company seem more “real” and personable Provides an avenue for “bragging” about employee accomplishments and company achievements

  • Offers an opportune stage for making accouncements and sharing news

  • Establishes credibility and authority based on your niche and topics of interest

  • Attracts traffic thanks to conversational titles and highly searched topics

  • Serves as a free public relations tool

  • Shows search engines that your site is active

  • Works cohesively with your social media strategy

In addition to the above-mentioned aspects of an internal blog that make it worthwhile, your onsite blog posting efforts will have a positive effect on your off site guest posting efforts. Link building has become more difficult over the years, and it certainly is not going to get any easier in the future.

On the plus side, your guest post articles can provide backlinks to related blog posts on your website that offer user-friendly information. Search engines like to see that kind of “perfect match” because ultimately, the less commercial and “salesy” your SEO strategy is, the more successful it will be.

In order to solidify a powerful online presence, you must promote your brand with discreet delivery and social swagger.

About The Author

This guest post was written by Kaity Nakagoshi, the Online Community Director for a traditional and online advertising agency in Tampa, Florida. Kaity graduated from the University of South Florida with degrees in Management and Political Science, but somehow ended up in the online marketing field instead. She enjoys writing, golf, hot yoga, and candy.

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