Thursday, 26 June 2014

The New Facebook Page Design In 2014 Sucks

What Do You Think Of The New Facebook Page Design Changes (July 2014)?


This screenshot shows what the most recent changes to the set up of a Facebook page looks like. I took this photo as a screenshot to add to my feedback which I sent to Facebook. 

Obviously nobody listens to those feedback complaints, as every time they make changes like these, it annoys millions of people, and does nothing to make the site better in any way at all. 

I can't remember the last time Facebook changed something which actually made the site easier to use, or made for a better user experience. 

The site became so popular so quickly because they already had it right, and every change they've made to Facebook has taken more and more away from the original design which worked so well. 

They seem to do these things every month, simply because they have the budget, and are paying people to do that job. If they didn't get them to do something, they wouldn't be getting their money's worth, but that's true, they aren't getting their money's worth, just ruining their site. 


What Is The Big Deal About The Changes?


By now you're probably saying, what's my problem? It still looks like a functioning Facebook page, but have a close look at the photo. 

The tabs no longer have photos, and any extra custom tabs apart from the likes, photos, timeline and about tabs are gone completely. You have to click on the more button, and then click on the link to the tab. 

Without a photo, and only a tiny amount of characters to explain what the tabs are about, there is practically no chance at all that anyone will click on these pages, which I use to sell my products. 

Most people have these tabs, which you used to be able to set as your default welcome page. You used to have these tabs right up there, as the front page, now you can barely find them with a magnifying glass. 

In fact, the only way you can get traffic to these tabs, which are the money making part of a Facebook page is by running Facebook Ads on them. 


Facebook Is Pushing Everyone Towards Using Facebook Ads


Ah, now you see. They've completely destroyed the ability for a Facebook page to function through any other method apart from Facebook Ads.

This is obviously a not too subtle push to page owners to pay for their fans and traffic, and if they can't afford it, they're screwed. 

If you don't know how to set up a Facebook Ads campaign, get in touch with me, that's one of the things I do. 

I can set up a campaign for thirty dollars, plus the cost of ads, and I can make a custom tab as a landing page for fifty dollars, with anything you want on it. 

Just send me an email at rowancasey@bigpond.com to talk about that, or to get help or hire me to do anything else to do with social media marketing or internet marketing generally.

It still works getting traffic from Facebook in this way, and if you know how to do it properly, it can be a goldmine, but many people are upset with these changes that Facebook has been making. Let me know your thoughts about Facebook below in a comment.

 

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